Scandinavian meat group HKScan plans to focus on product development and brand building in order to grow the proportion of sales it generates from added value products. Katy Askew spoke to Magnus Sjohlm, VP of business development, at this year's Anuga to find out more about the company's new-found focus on NPD.
Scandinavian meat-to-convenience foods group HKScan has downgraded its operating profit forecast for 2013 today. While the company has delivered on the turnaround plan it unveiled last year, it said export pressures and a shift in its product mix would hit EBIT. Nevertheless, CEO Hannu Kottonen insists HKScan will continue to drive operational improvements in the coming 12 months.
Weaker-than-expected demand has led Finland-based meat group HKScan to warn its underlying operating profit will not reach the level it had hoped in 2014.
HKScan has booked a drop in first-quarter operating earnings as cost savings failed to offset weak demand and price pressure.
Over 20 Swedish food companies have signed a commitment to only use "responsible" soy by the end of next year.
HKScan, the Finnish meat group, intends to strengthen its group-level branded portfolio in order to drive top-line growth and lower its costs.
Finland-based meat supplier HKScan has become a member of the Round Table on Responsible Soy.
Moscow's decision to ban EU shipments of pork products entering Russia is "clearly disproportionate, discriminatory and not based on science", Brussels said today (30 June) as it detailed why it had asked the WTO to intervene.
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