Hostess Brands

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Imminent Hostess Brands sale would be surprise

The private-equity owners of Hostess Brands are, according to reports, mulling a sale, just a year after buying the US snacks business. Ther...

Flowers looks to soothe market after forecast cut

Shares in US bakery group Flowers Foods sank yesterday after it cut its earnings forecast for 2014 - but the company immediately sought to s...


Focus: M&A remains core for acquisitive Flowers

Katy Askew | 25 Mar 2014

Flowers Foods, the second-largest bakery group in the US, has been an active consolidator in the industry and the group remains on the hunt. Flowers plans to drive continued growth while also expanding its geographic footprint, with a significant proportion of revenue gains to come from M&A. Katy Askew reports.


Flowers eyes new markets before bakery reopenings

Michelle Russell | 14 Aug 2013

Flowers Foods will look at new markets for its enlarged portfolio of bread brands to boost volumes before it considers reopening the former Hostess Brands bakeries it acquired earlier this year.


Flowers confident on cakes ahead of Hostess return

Michelle Russell | 17 May 2013

US baker Flowers Foods has said it is "confident" its snack cake business will continue to thrive even as the new-look Hostess Brands returns to the market, with products including Twinkies.


The week ahead - Wal-Mart Q1s, Post Holdings H1

Dean Best | 13 May 2013

US breakfast cereal group Post Holdings kicks off a relatively quieter week of results with its half-year numbers on Monday. On Tuesday, meat giants Marfig and JBS will report on how it fared in the first three months of the year - as will Wal-Mart on Thursday. The week also includes an international conference in the Netherlands looking at the sustainable cultivation of soy.

Latest News

Flowers Foods set to open ex-Hostess plant

Dean Best | 10 Apr 2015

US bakery giant Flowers Foods will open a former Hostess Brands plant it acquired in 2013 this summer.


Hostess Brands owners "exploring sale"

Dean Best | 14 Nov 2014

The private-equity owners of Hostess Brands are reportedly mulling the sale of the US snack maker, just a year after buying the Twinkies owner.


Flowers Foods names Alexander COO

Hannah Abdulla | 15 Jul 2014

US baked goods firm Flowers Foods has promoted Bradley Alexander as chief operating officer.


Hostess launches Chocodile Twinkies nationwide

Katy Askew | 8 Jul 2014

US baker Hostess Brands LLC is reintroducing Chocodile Twinkies, with a national roll-out planned to start this week.


Shares in Flowers Foods dip on Q1 profit drop

Hannah Abdulla | 15 May 2014

US bakery group Flowers Foods has reported lower first-quarter profits as costs linked to its acquisition of assets from the former Hostess Brands weighed on its bottom line.


Flowers licenses Wonder, Home Pride in Midwest

Katy Askew | 6 Mar 2014

Flowers Foods has inked a deal that provides Indiana-based baker Aunt Millie's Bakeries the license to produce and market Wonder and Home Pride breads in parts of the Midwest.


US baker Hostess Brands to expand capacity

Dean Best | 13 Dec 2013

The recently-revived US baker Hostess Brands is to increase capacity at a plant in Kansas.


Flowers to open former Hostess plant

Dean Best | 10 Oct 2013

US baker Flowers Foods is to re-open a plant formerly owned by rival Hostess Brands, which was wound down earlier this year.


Editor's choice: highlights on just-food last week

Dean Best | 19 Aug 2013

Fonterra again dominated the headlines as it grappled with the fall-out of the botulism scare. Import bans mounted and a senior executive resigned. Elsewhere, Heinz announced its first cuts since the takeover of the business, Campbell Soup Co. announced talks to sell a clutch of European assets and US group Pinnacle Foods snapped up Unilever's Wish-Bone dressings business.


Acquisitions boost Flowers Foods H1 earnings

Michelle Russell | 13 Aug 2013

US baker Flowers Foods saw its earnings and sales climb in the first half, boosted by gains from recent acquisitions.


Hostess to invest in new and existing plants

Michelle Russell | 16 Jul 2013

The owners of the new Hostess Brands are to invest around US$100m in the upgrade of its facilities and the building a new plant.


PE firm Actis invests in snack firm Edita

Dean Best | 27 Jun 2013

UK private-equity firm Actis has acquired a 30% stake in Egypt-based snack food group Edita Food Industries.


Acquisition boosts Flowers Foods Q1

Michelle Russell | 16 May 2013

US baker Flowers Foods recorded an increase in earnings in the first quarter driven by gains from a recent acquisition.


Hostess Brands to open more plants

Katy Askew | 29 Apr 2013

The new Hostess Brands has announced plans to re-open plants in Indiana and Illinois as the US baker looks to rebuild its production network.


Hostess relaunches bakery production

Katy Askew | 24 Apr 2013

Hostess Brands - a new company formed by private-equity owners following the auction of assets owned by the US baker of the same name - is preparing to relaunch bakery operations.


the highlights on just-food last week

Katy Askew | 25 Mar 2013

Last week saw the just-food team hitting the streets to bring you coverage from two key events in the industry calender: the IFE trade show in London and the Consumer Analyst Group of Europe (CAGE) conference.


Flowers Foods "well-positioned" for growth

Michelle Russell | 21 Mar 2013

US baker Flowers Foods said its sales are up year-to-date and that the company is "well-positioned" for accelerated growth in 2013.


Hostess disposals get green light

Katy Askew | 20 Mar 2013

Hostess Brands has received court approval to proceed with the sale of a swathe of brands, including Twinkies and Wonder Bread, in a series of deals worth around US$800m.


Hostess to start auction for batch of bread brands

Dean Best | 15 Mar 2013

US baker Hostess Brands, which is selling off its assets, will start an auction for brands including Sweetheart and Standish Farms after getting a series of offers.


McKee Foods to buy Hostess cake brand Drake's

Dean Best | 15 Mar 2013

Privately-owned US group McKee Foods looks set to be the latest buyer of assets from bakery giant Hostess Brands.


Metropoulos, Apollo buy Hostess snack cake unit

Michelle Russell | 12 Mar 2013

Private-equity firms Metropoulos & Co. and Apollo Global Management have acquired the snack cake business of Hostess Brands.


Silver Point, Hurst "interested" in Hostess snacks

Michelle Russell | 11 Mar 2013

Hostess Brands creditor Silver Point Capital and hedge fund Hurst Capital are understood to be interested in buying some of the US baker's snack cake brands, including Twinkies.


Hostess deal faces block by government objection

Michelle Russell | 5 Mar 2013

The proposed sale of the majority of Hostess Brands' bread businesses to Flowers Foods subsidiary FBC Georgia is facing a block after an objection to the deal was filed by the US Government.


Editor's choice: highlights on just-food last week

Dean Best | 4 Mar 2013

The fall-out from the horsemeat contamination continued last week, with Tesco outlining plans to shake up its supply chain and source meat from the UK. Elsewhere, UK free-from firm Genius Foods bought out venture partner Finsbury Food Group and, in the US, more buyers were found for Hostess Brands' assets. Click on the headlines for more.

Latest blogs

McKee should refresh returning Drake's cake brand

Katy Askew | 23 Sep 2013

US firm McKee Foods, the new owner of Drake's cakes, has said it is celebrating 125 years of the iconic brand by returning the four most popular varieties to the shelves.

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