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Hannah Abdulla | 18 Feb 2016

In 2000, Kellogg moved to buy US group Kashi in a bid to expand into growing parts of the country's cereal category and help efforts in what the Special K maker called at the time "the rapidly growing natural foods marketplace". However, 15 years on, the acquisition can be held up as an example of how a food major buying an up-and-coming, fast-growing rival can go wrong. Kashi has struggled for growth in recent years but, speaking at this week's Consumer Analyst Group of New York conference this week, Kellogg set out its plans to revitalise the business.


Hannah Abdulla | 12 Feb 2016

Kellogg's US business weighed on its results in 2015 but the company insisted its troubled US cereal business was seeing signs of improvement. However, the group's domestic snacks arm is under pressure. Hannah Abdulla reports.


Ben Cooper | 28 Jan 2016

In recent months, a series of major companies in the US have announced they will switch to cage-free eggs - but how interested are consumers? Ben Cooper reports.


Katy Askew | 5 Jan 2016

Online shopping, apps, mobile proliferation and delivery services are transforming how consumers shop. In grocery, the changes sparked by e-commerce have been evolutionary rather than revolutionary. Nevertheless, across developed and developing markets, the growth in e-commerce outpaces bricks-and-mortar retail. In the latest instalment of our management briefing on what to watch in 2016, we take a look at the prospects for online grocery. What markets and categories will offer food makers the greatest growth potential in e-commerce over the coming year? 

Latest Interviews

Dean Best | 13 Mar 2015

There is speculation over the future ownership of UK-based meat-free business Quorn Foods. It is hardly surprising. Quorn has been owned by a private-equity firm since 2010 and is a business enjoying continued solid growth in a challenging industry. Dean Best spoke to Quorn CEO Kevin Brennan about the sale rumours and his plans for the business this year.


Andrew Don | 7 Aug 2014

While speculation over the future ownership of United Biscuits intensifies, the UK snack maker is making strides beyond its domestic market, with a significant proportion of its growth coming from developing economies – Africa, the Middle East, India and China in particular. Jeff van der Eems, chief executive of UB's international business, speaks to Andrew Don about the company's international ambitions.

Latest News

Dean Best | 24 May 2016

Kellogg has launched a Coco Pops-branded "brownie-style bake" in the UK to target children looking for snacks after school.


Dean Best | 19 May 2016

Kellogg is to put "health star" nutrition labels on its snacks in Australia, broadening the number of its products under the scheme, which was jointly developed by the country's government and industry officials.


Hannah Abdulla | 17 May 2016

Global food firms including Mondelez International, PepsiCo, Nestle, Kellogg and Mars Inc. have announced a new pledge to phase out industrially produced trans-fats from their foods by 2018.


Hannah Abdulla | 6 May 2016

Kellogg has announced the departure of its chief finance officer, Ron Dissinger.


Dean Best | 5 May 2016

Kellogg CEO John Bryant said today (5 May) said the US cereal and snacks group had made "good progress on our priorities" in the first quarter, a period when underlying net sales and profits rose.


Hannah Abdulla | 3 May 2016

Kellogg is foraying into new spaces with the launch of a quiche range under its Special K brand in the US.


Hannah Abdulla | 23 Mar 2016

Kellogg will start labelling products on sale in the US that contain genetically modified ingredients as of next month.


Hannah Abdulla | 1 Mar 2016

Kellogg has announced the launch of gluten-free versions of its Corn Flakes and Special K cereals in Australia.


Hannah Abdulla | 11 Feb 2016

Kellogg's full-year sales and profits have again been hit by weakness in its domestic arm.


Dean Best | 25 Jan 2016

Kellogg is assessing whether to make more cuts to the amount of sugar in its breakfast cereals on sale in the UK.


Hannah Abdulla | 21 Jan 2016

Philippines-based food group Monde Nissin is to distribute Kellogg's products across the country.


Hannah Abdulla | 11 Dec 2015

This week, Kellogg pledged to cut greenhouse gas emissions by 65% by 2020. Elsewhere, German dairy Muller announced it was exiting its US yoghurt joint venture with PepsiCo, Muller Quaker Dairy. Canada announced it is working on duties on a range of imported US-made food products after the WTO ruled it could claim compensation for illegal US country-of-origin labels and Coca-Cola revealed plans to enter Brazil's dairy sector. Here is the week in quotes.


Hannah Abdulla | 9 Dec 2015

Kellogg has pledged to cut greenhouse gas emissions by 65% by 2020.


Hannah Abdulla | 8 Dec 2015

Kellogg is to launch a line of six cereals made with so-called ancient grains in the UK.


Hannah Abdulla | 3 Dec 2015

More than 30 US food companies including the likes of ConAgra Foods, Smucker, Kellogg and General Mills have signed up to SmartLabel technology, committing to being more transparent about the ingredients that go into their products.


Hannah Abdulla | 19 Nov 2015

Kellogg has plans to launch 40 products in the US early next year, with innovation in cereal, frozen foods and snacks.


Katy Askew | 11 Nov 2015

Pioneer Food Group, the South African food processor, has confirmed its proposed acquisition of a stake 50% stake in nutritional cereal maker Futurelife Health Products has been cleared by local competition authorities. 


Hannah Abdulla | 6 Nov 2015

This week, TreeHouse Foods announced the acquisition of ConAgra Foods' troubled private-label arm for US$2.7bn. Kellogg posted yet another quarter of falling cereal sales, although CEO John Bryant insisted the category was improving. Kraft Heinz Co. announced a fresh swathe of job cuts across the US and Canada And just-food interviewed UK cheese maker Wyke Farms MD Richard Clothier who highlighted the challenges in the UK market for an independent dairy operator.


Katy Askew | 6 Nov 2015

TreeHouse Foods confirmed that it will acquire ConAgra's private brands business for US$2.7bn. Kellogg revealed further declines at its US cereal business. The Kraft Heinz Co. reported its first results as a combined group – and detailed further job cuts. Here are the highlights from just-food this week. 


Hannah Abdulla | 3 Nov 2015

Continued pressure in the North American cereal category has contributed to another sales and profit decline for Kellogg.


Dean Best | 30 Oct 2015

Kellogg has committed to only source cage-free eggs and stop using gestation stalls in the US by the end of 2025.


Katy Askew | 29 Oct 2015

US snacks-to-cereal group Kellogg has invested US$130m to construct a manufacturing facility in Bandar Enstek, Malaysia, that will serve as a production hub for the group's snack brands in the Asia Pacific region. 

Latest blogs

Hannah Abdulla | 21 Apr 2016

After reporting falling sales in North America as part of its most recent full-year numbers, driven in part by declining sales in its MorningStar Farms meat-free brand, it appears Kellogg is exploring new ways to drive the unit's sales - this time, by giving its consumers a choice; the choice to be responsible.


Ben Cooper | 19 Apr 2016

In the sustainability arena, objective endorsement by a third party, particularly an NGO with credibility levels among consumers that even Unilever can only dream of, is an extremely valuable commodity.

Company research

Kellogg Company: Slow to keep operations in line with changing consumer ethics

Kellogg Company: Slow to keep operations in line with changi

Kellogg Company is considered a global market leader in terms of breakfast cereals....

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Breakfast Cereal Market in the US - Market Research Report 2015-2019

Breakfast Cereal Market in the US - Market Research Report 2

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. They are available in two types RTE/cold and hot cereals....

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Global Cookies Market 2015-2019

Global Cookies Market 2015-2019

Cookies also commonly known as biscuits are a type of bakery products which are sweet in taste. The Global Cookies market report excludes savory or salted biscuits and considers only the sweet biscuit...

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