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Brands use real time conversations to engage consumersInterview: Keys to brand's success on Twitter #engagement #relevance #realtime

17 April 2014

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

Comment: General Mills could find it hard to brew growth with Keurig NPD

17 April 2014

Food manufacturers seem to be willing to take more risks on NPD, which is encouraging after seeing years of caution and focus on nostalgia or new packaging formats. However, for those operating in struggling categories, innovation may not solve the dilemma of how to reignite growth.

Editor's choice: the highlights on just-food last week

14 April 2014

Olive oil giant Deoleo this week announced its board had backed a takeover bid from private-equity giant CVC Capital Partners. Elsewhere, Mondelez International announced plans for another plant in Russia and the political party that looks set to be the major party in India's next government said it would ban foreign supermarkets entering the country's retail sector.

Deal or no deal: Analysts divided on Dorset Cereals sale

10 April 2014

Toward the end of last week Kellogg, Weetabix and Associated British Foods were all named as potential suitors looking to buy UK cereal brand Dorset Cereals from Wellness Foods. Hannah Abdulla looks at where Dorset Cereals could next end up.

UK/IRELAND: Rowse honey buy to boost Valeo's UK presence

9 April 2014

Irish food group Valeo Foods has acquired Rowse honey in the hope it will bolster its presence in the UK.

UK: Weetabix coy on "bid" for Dorset Cereals

7 April 2014

Weetabix has refused to "confirm or deny" reports it is one of the suitors looking to buy UK muesli manufacturer Dorset Cereals.

Quote, unquote: just-food's week in words

7 April 2014

This week, Tesco CFO Laurie McIlwee ended weeks of speculation over his future after handing in his resignation. Elsewhere, Kellogg was one of the three manufacturers linked to the rumoured sale of Dorset Cereals and Arla announced a proposed merger with EGM Walhorn.

UK: Kellogg, Weetabix, ABF "eye Dorset Cereals"

4 April 2014

Kellogg, Weetabix and Associated British Foods are reportedly eyeing UK cereal business Dorset Cereals.

US: Kellogg launches Pringles Tortillas

18 March 2014

Kellogg has launched Pringles Tortillas in original, south-western ranch and nacho cheese flavours in the US.

US: Greek yoghurt heads IRI US new products poll

12 March 2014

Greek yoghurt products from Danone and General Mills were the best-selling new lines in the US food and beverage sectors, according to an annual poll from IRI.

US: Kellogg, Mars team up for Keebler, M&M'S cookie launch

27 February 2014

Kellogg has teamed up with Mars Inc to launch Keebler cookies in the US filled with M&Ms.

Quote, unquote: just-food's week in words

24 February 2014

The Consumer Analyst Group of New York annual conference was held in Florida this week and, as ever, produced some notable comments as the great and the good of the US food sector detailed - and sometimes defended - their strategies. Danone issued its full-year numbers and shed some light on how it plans to mitigate surging dairy prices in 2014. Meanwhile, Wal-Mart - the world's largest retailer - offered a sober assessment on the outlook for consumer sentiment in the coming year. Here is just-food's week in words.

US: Kellogg commits to sourcing "traceable" palm oil

17 February 2014

Kellogg has pledged to work with palm oil suppliers to source fully traceable batches of the ingredient.

Editor's viewpoint: Searching for special K

10 February 2014

Kellogg continues to see its cereal sales come under pressure and is set to launch a marketing push that puts its namesake brand front and centre. But will that be enough to revitalise that part of its business?

Editor's choice: the highlights on just-food last week

10 February 2014

Wal-Mart, the world's largest retailer, caused a stir when it lowered its full-year forecasts this week due to pressure on US sales. Retail sales in the country have entered an upward trajectory and close competitor Target Corp has been hit by a data breach scandal - but Wal-Mart has apparently failed to capitalise. Likewise, Kellogg missed market expectations when it reported fourth-quarter numbers due to an accelerating decline in North American revenues. Here are the highlights from just-food this week.

Quote, unquote: just-food's week in words

10 February 2014

Sales growth at Hain Celestial fell slightly short of expectations, prompting the question of whether the natural and organic group is trying to run before it can walk. Elsewhere analysts picked up on Wal-Mart's failure to impress with its quarterly figures. Kellogg results also fell short and CEO John Bryant insisted the initial start-up costs of Project K will pay off in the long term.

On the money: Success lies in the brand, believes Kellogg

7 February 2014

Kellogg is set to focus its energies on boosting the profile of its namesake "master brand" in a bid to regain market share.

US: Kellogg sales miss Wall St forecasts on domestic weakness

6 February 2014

Kellogg today (6 February) posted higher fourth-quarter profits but saw its shares fall in early trading after its top line missed Wall St forecasts.

US: US snacks plant to go as Kellogg continues revamp

4 February 2014

Kellogg has announced plans to shut a snacks plant in the US and rejig another as part of its moves to restructure its business worldwide.

Editor's choice: the highlights on just-food last week

27 January 2014

Mondelez International last week announced Nelson Peltz is set to join the company's board. The activist shareholder's investment fund disclosed the US billionaire has turned his focus away from campaigning Mondelez to merge with PepsiCo - and encourage the cola and crisps group to split in two.

Quote, unquote: just-food's week in words

27 January 2014

Last week, the race to buy Australian dairy Warrnambool Cheese and Butter Factory took a decisive turn when Murray Goulburn - and WCB investor - accepted the bid from rival suitor Saputo's takeover bid in what has been an ongoing saga. ConAgra Foods and US retailer Trader Joe's were accused of breaking competition law, while Cargill settled discrimination claims out of court. There were rumours French meats firm Jean Caby was undergoing a restructure and that United Biscuits could either float or be sold. And there were job losses at Kellogg, UK baker Bright Blue and US meat giant Tyson Foods. Here is the week in quotes.

UK: Kellogg looks to shed 140 jobs in UK

20 January 2014

Kellogg plans to cut around 140 jobs at a UK manufacturing facility as part of moves to adjust its global production network.

UK: Kellogg slashes cereal bar prices by 30%

13 January 2014

Kellogg is slashing the price of its core cereal bar snacks brands by 30% as part of a promotion to boost incremental sales in the UK.

US: Kellogg builds snacks plant in Malaysia

10 January 2014

Kellogg has started work on a new snacks factory in Malaysia as part of plans to up its investment in emerging markets.

Shopper trends: Cereal firms react as breakfast habits evolve

8 January 2014

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would be easy to think that this GBP1.3bn market (in the UK alone) had gone stale, but with pockets of growth and lots of innovation, this is one category that is certainly hotting up.

UK: Weetabix latest to launch breakfast drink

6 January 2014

UK-based cereal group Weetabix has become the latest business to launch a breakfast drink in a bid to offer more convenient products to consumers.

US: Kellogg unveils swathe of US NPD

18 December 2013

Kellogg has unveiled a swathe of new products across its US cereal, snack and frozen businesses.

Best bits: Kellogg may have to be more radical

16 December 2013

The first significant impacts of Kellogg's plan to free up resources to boost its faltering business in mature markets (and invest in emerging economies) were revealed last week. However, the US food group may have to make bolder moves to shore up its long-term growth prospects.

Editor's choice: the highlights on just-food last week

16 December 2013

This week saw some significant news come out of the US, with Post Holdings announcing yet more acquisitions, WhiteWave Foods striking a deal to buy organic produce group Earthbound Farm - and the first results of Kellogg's efficiency drive emerging with plans to close plants overseas.

Quote, unquote: just-food's week in words

16 December 2013

The first impact of Kellogg's "efficiency and effectiveness programme" emerged this week with news the US food group will close plants in Australia and Canada. Elsewhere, initial findings from a Government-backed report into the UK food supply chain were announced and the EU's food watchdog announced rules on aspartame were "safe".







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