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Kellogg has launched Mini Max cereal in UK, where it has "better pipeline" in 2012On the money: Kellogg warns European profits could fall again in 2012

6 February 2012

US cereal giant Kellogg has warned the profits from its European operations could fall again this year amid the challenging economic environment on the Continent.

Best bits: Food makers look ahead to another tough year

6 February 2012

2011 was a year of low consumer confidence, pressure from raw material costs and ever-increasing demands from retailers. This year is set to see more of the same.

Quote, unquote: just-food's week in words

6 February 2012

The appointment of a new CEO at Carrefour caused a flurry of comment throughout the industry, with pundits outlining what the new chief's priorities ought to be. Unilever and Kellogg were among manufacturers that announced annual results, while Hain Celestial, reporting its half-year numbers, said it saw a number of acquisition targets in the US. Elsewhere, suppliers expressed anger at a decision in Europe to block the use of new nutrition claims.

US: Kellogg ends 2011 with "strong" Q4

2 February 2012

Kellogg said today (2 February) it had ended 2011 with a "strong" fourth quarter, in which profits jumped by a quarter, boosted by improved earnings in North America and Asia-Pacific.

Focus: Why US baker Hostess went stale

25 January 2012

US brands Twinkies and Wonder are so iconic they are known the world over, even in markets where the products are not sold. Yet despite having these cultural touchstones in its portfolio, US baker Hostess Brands has struggled over the last decade, entering Chapter 11 bankruptcy protection twice, most recently this month. Sam Webb looks at why this baking monolith has started to crumble.

FRANCE: Carrefour embarks on price offensive

24 January 2012

Carrefour has launched a price-guarantee campaign in France as it looks to revitalise its struggling domestic sales.

US: Post to revamp marketing, target larger customers

3 January 2012

A revamp of Post Holdings' marketing team and a greater focus on the US cereal maker's largest retail accounts are among the ways the firm plans to grow its business after it spins off from private-label group Ralcorp Holdings.

The most-read interviews on just-food in 2011

23 December 2011

2011 was again a year in which just-food discussed the key industry issues with the leading lights in the sector. From the creation of meat-free firm Quorn Foods to Ferrero's ambitions in the UK and from Kraft Foods' plans in the key emerging market of South Africa to sustainability strategies with Ahold and Kellogg, we interviewed some of the top players in the industry this year. Click on the links for more and check out all our featured interviews for 2011 here.

2011 in review - M&A activity fails to meet expectations

22 December 2011

A year ago, there was consensus that M&A activity would pick up in 2011. As we look back on the last 12 months, there were some major deals but concern over the economy meant the numbers of deals fell short of expectations. Dean Best reports.

2011 in review - Sustainability

22 December 2011

The year began with predictions that sustainability would continue to rise up the corporate agenda this year, and so it has proved.

US: Kraft to launch Belvita biscuits in the US

21 December 2011

Kraft Foods is set to launch its breakfast biscuit brand Belvita in the US.

UK: Charities blast snack firms online marketing

19 December 2011

UK food and health campaigners have accused snack manufacturers of "shamelessly" targeting children with online games, apps and social media.

Quote, unquote: just-food's week in words

19 December 2011

This week, Swedish confectionery companies Cloetta and Leaf International revealed plans to merge. Elsewhere, Carrefour announced plans to buy its French retail franchise partner Guyenne et Gascogne and on this side of the Channel, Premier Foods sold off another division, this time in Ireland to The Boyne Valley Group.

US: Major food firms sue US egg producers

14 December 2011

Four of the world's biggest food firms have accused US egg producers of operating a price-fixing cartel.

UK/IRELAND: Kellogg appoints Myers as local MD

29 November 2011

Cereal and snack manufacturer Kellogg today (29 November) announced the appointment of a new MD for its UK and Irish operations.

US/UK: Kellogg to relaunch Nutri-Grain

21 November 2011

Kellogg has revealed plans to revamp its cereal snacks brand Nutri-Grain next year.

US: Kellogg settles trademark dispute

17 November 2011

US cereal giant Kellogg has resolved a trademark dispute with the Maya Archaeology Initiative's (MAI).

US: Kellogg profit warning hits shares

3 November 2011

Shares in Kellogg slumped today (3 November) after the US cereal maker warned its 2011 profits would be lower than forecast.

UK: Kellogg to add Vitamin D to children's cereals

28 October 2011

US cereal giant Kellogg has today (28 October) said it will add Vitamin D to its children's cereal range in the UK to prevent rickets.

US: Kellogg's Kashi arm adds to frozen ready meal range

21 October 2011

Kellogg's US health food subsidiary Kashi Co. has added two frozen ready meals to its range.

Focus: What next for ConAgra and Ralcorp?

23 September 2011

Three times ConAgra Foods made offers for Ralcorp Holdings and three times its fellow US food group refused to even hold talks on a potential sale. This week, ConAgra withdrew its final bid, leaving industry watchers to ask what lies ahead for the two companies. Sam Webb reports.

Quote, unquote: just-food's week in words

12 September 2011

Morrisons chief executive Dalton Philips this week insisted the UK retailer had been able to adapt to the tough trading conditions in the country. In the US, PepsiCo CFO Hugh Johnston said high inflation and low growth was forcing all FMCG companies to reassess their strategies.

US: Innovation has revitalised Kellogg - CEO Bryant

9 September 2011

Kellogg president and CEO John Bryant has claimed renewed investment in innovation has revitalised sales at the company.

UK: Kellogg plans cereal "shake-up" with Mini Max launch

22 August 2011

Kellogg has revealed plans of a "major shake-up" to its children's cereal range with the launch of its first new kids' brand in more than 20 years.

UK: Kellogg launches campaign to promote Krave

22 August 2011

Kellogg is looking to drive sales to promote cereal sales to young adults with the launch of a campaign to promote its Krave line.

UK: Blackstone cools United Biscuits split talk

15 August 2011

Private-equity group Blackstone has cooled reports that it and United Biscuits co-owner PAI Partners are looking to split the UK biscuits and snack maker in two.

Best bits: Ralcorp stands firm as ConAgra ups ante

15 August 2011

ConAgra Foods, keen to tap into the growing private-label market in the US, has made a higher bid for Ralcorp Holdings. Its takeover target, however, has again rejected the company's advances.

UK: Lorman to lead Mars ice cream arm

15 August 2011

Mars Inc has named Tony Lorman as general manager of its ice cream business in the UK.

Focus: Sara Lee move adds to uncertainty around Ralcorp

10 August 2011

Last month, Ralcorp Holdings announced it would "aggressively" look to make acquisitions to expand its private-label operations, which are set to stand alone after a spin off of branded cereals business Post. The deal to buy Sara Lee's refrigerated dough unit is part of that strategy. However, there is still uncertainty over the future of the US company, with speculation over the intentions of ConAgra Foods, which made a bid for the whole business in May.

UK: More Ralcorp lines could follow Honey Bunches of Oats launch

8 August 2011

More Ralcorp Holdings products could be launched in the UK in the coming months following the introduction of flagship cereal brand Honey Bunches of Oats.

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Kellogg Company - Strategy, SWOT, and Corporate Finance Report

Datamonitors' Kellogg Company’s SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Kellogg Company

Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Kellogg Company (Kellogg) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers. The company also manufactures and markets ready-to-eat cereals and convenience foods such as toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company is headquartered in Battle Creek, Michigan and employs 30,900 people. The company recorded revenues of $12,575 million during the financial year ended December 2009 (FY2009), a decrease of 1.9% compared with 2008. The decline was driven by a negative impact from foreign currency translation and an extra shipping week in 2008. The operating profit of the company was $2,001 million in FY2009, an increase of 2.5% over 2008. The net profit was $1,212 million in FY2009, an increase of 5.6% over 2008.

Kellogg Company (K) - Financial and Strategic Analysis Review

Kellogg Company (Kellogg) principally engages in the manufacture and marketing of ready to eat cereals and convenience foods. Its product portfolio includes cookies, crackers, toaster pastries, cereal bars, fruit snacks, frozen waffles and veggie foods. The company offers its products under various brands such as Kellogg’s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Morningstar Farms, Famous Amos, Special K, Stretch Island, All-Bran, Frosted Mini-Wheats, Club and Kashi. The company operates principally in the US and the UK markets. The company’s products are manufactured in 18 countries and marketed in more than 180 countries across the world.

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