Kraft Foods - food industry company news 
US: PepsiCo digital media exec Bough to join Kraft
8 February 2012
PepsiCo's senior global director for digital and social media, Bonin Bough, is leaving the company to join Kraft Foods.
2012 - Supermarket battles to drive supplier M&A
6 February 2012
Some of the world's largest retailers struggled in 2011, which promises to mean even more intense competition in 2012. What could this mean for suppliers? Ultimately, it could mean the industry witnesses more consolidation this year.
Editor's choice: the highlights on just-food this week
6 February 2012
Hershey and Unilever were among the major food manufacturers that this week were the first to report their 2011 financial results. Unilever's profits inched up 1% and CEO Paul Polman pointed to the performance of its home and personal care operations - casting some questions over the prospects of its food operations. In the retail sector, this week saw the long-speculated appointment of a new CEO at Carrefour and analysts expressed concern about the outlook for Ocado despite narrowing full-year losses.
MEXICO: Kraft inaugurates tech centre
1 February 2012
The Mexican arm of Kraft Foods has opened a $50m innovation and development centre in Mexico City.
UK: Kraft readies Philadelphia, Cadbury spread launch
30 January 2012
Kraft Foods UK has brought its Cadbury and Philadelphia brands together to launch a chocolate-flavoured cheese spread.
UK: More Premier jobs to go after Cadbury contract loss
25 January 2012
More jobs are to go at UK food maker Premier Foods plc after the country's largest food manufacturer lost one of its contracts to supply Cadbury.
Focus: Why US baker Hostess went stale
25 January 2012
US brands Twinkies and Wonder are so iconic they are known the world over, even in markets where the products are not sold. Yet despite having these cultural touchstones in its portfolio, US baker Hostess Brands has struggled over the last decade, entering Chapter 11 bankruptcy protection twice, most recently this month. Sam Webb looks at why this baking monolith has started to crumble.
FRANCE: Carrefour embarks on price offensive
24 January 2012
Carrefour has launched a price-guarantee campaign in France as it looks to revitalise its struggling domestic sales.
US: Kraft launches cheese advertising campaign
24 January 2012
Kraft Foods is spending around US$50m on a marketing campaign in the US for a clutch of cheese brands.
US: Kraft launches marketing push for Wheat Thins
23 January 2012
Kraft Foods has launched a marketing push in the US for snacks brand Wheat Thins.
Editor's choice: the highlights on just-food this week
23 January 2012
Müller's decision to bid for UK milk supplier Robert Wiseman Dairies was the first major M&A move of 2012 and sparked plenty of debate, with industry watchers arguing the German yoghurt maker will face challenges in a fiercely competitive industry. Strikes at Unilever, job cuts at Kraft Foods and US dairy processor Dean Foods and continued gloom over the prospects of retail giant Carrefour also attracted headlines this week.
Quote, unquote: just-food's week in words
23 January 2012
Executives at Müller and Robert Wiseman Dairies espoused the benefits of the German yoghurt maker's decision to buy the UK milk supplier, a deal that divided analysts. Industry watchers also scrutinised the latest trading updates from Premier Foods plc, the UK's largest food manufacturer and Carrefour, the French retail giant, while Kraft Foods chief Irene Rosenfeld said the US group's 2011 results means it is one of the industry's better performers - on the day job cuts of 1,600 were announced.
In the spotlight: Kraft puts "lean, mean machine" in motion
20 January 2012
Kraft Foods, which plans to split in two by the end of the year, this week outlined the first impact of the move when it announced plans to cut 1,600 jobs in North America. Analysts believe the split allows the US food giant to accelerate efforts to cut costs and boost margins from the new grocery business. Michelle Russell reports.
US: Kraft to cut 1,600 jobs in North America
18 January 2012
Kraft Foods is to cut around 1,600 jobs across North America as it prepares to split the business into two.
CANADA: ConAgra acquires Del Monte Canada
18 January 2012
US food group ConAgra Foods has agreed to buy Del Monte Canada from private-equity firm Sun Capital Partners.
US: Kraft 2011 sales, earnings beat company forecasts
18 January 2012
US food giant Kraft Foods has said its underlying sales and earnings per share in 2011 beat expectations.
Talking tech: IBM's DemandTec buy shows value in price optimisation
12 January 2012
With shoppers looking for value and commodity costs volatile, margins are under pressure, meaning pricing decisions have never been more important. Manufacturers and retailers are looking for technologies to help them optimise prices and suppliers of that technology are in demand - as shown by IBM's deal to buy US analytics firm DemandTec. Glynn Davis reports.
Street talk: Four resolutions for an uncertain 2012
9 January 2012
The consensus is that those hoping for an easier year in 2012 could be disappointed. Consumer confidence will remain in the doldrums, competition will remain fierce and economic uncertainty will continue. In his first column of the year, SymphonyIRI's Rod Street suggests some ways in which manufacturers and retailers could look to improve in 2012.
UK: Kraft launches Cadbury Dairy Milk Bubbly
9 January 2012
Kraft Foods has unveiled the launch of the "innovative" Cadbury Dairy Milk Bubbly, an aerated chocolate bar.
US: Kraft CFO Brearton to become snacks unit finance chief
9 January 2012
Kraft Foods CFO David Brearton will become the finance chief of the US food group's global snacks business when it splits in two this year.
US: Post to revamp marketing, target larger customers
3 January 2012
A revamp of Post Holdings' marketing team and a greater focus on the US cereal maker's largest retail accounts are among the ways the firm plans to grow its business after it spins off from private-label group Ralcorp Holdings.
The most-read news articles on just-food in 2011
23 December 2011
As well as our raft of insight articles, just-food continued to provide all the breaking news throughout the food industry in 2011. Below are the ten articles that had you clicking the most throughout the year.
The most-read analysis articles on just-food in 2011
23 December 2011
just-food's most popular analysis articles in 2011 had a very international flavour. Denmark's move to levy a tax on saturated fat grabbed your attention, as did our features on India's infant formula and biscuit sectors. Click on the headlines for more.
The most-read interviews on just-food in 2011
23 December 2011
2011 was again a year in which just-food discussed the key industry issues with the leading lights in the sector. From the creation of meat-free firm Quorn Foods to Ferrero's ambitions in the UK and from Kraft Foods' plans in the key emerging market of South Africa to sustainability strategies with Ahold and Kellogg, we interviewed some of the top players in the industry this year. Click on the links for more and check out all our featured interviews for 2011 here.
2011 in review - M&A activity fails to meet expectations
22 December 2011
A year ago, there was consensus that M&A activity would pick up in 2011. As we look back on the last 12 months, there were some major deals but concern over the economy meant the numbers of deals fell short of expectations. Dean Best reports.
2011 in review - Sustainability
22 December 2011
The year began with predictions that sustainability would continue to rise up the corporate agenda this year, and so it has proved.
US: Kraft to launch Belvita biscuits in the US
21 December 2011
Kraft Foods is set to launch its breakfast biscuit brand Belvita in the US.
Focus: Organic to continue to withstand downturn
20 December 2011
While seeing sales slide in certain markets, globally, the organic sector has largely proved resilient amid the worst economic conditions for a generation. Euromonitor International's Diana Cowland looks at the likely drivers behind the continued steady growth in the sector.
UK: Charities blast snack firms online marketing
19 December 2011
UK food and health campaigners have accused snack manufacturers of "shamelessly" targeting children with online games, apps and social media.
In the spotlight: Cloetta and Leaf merger lauded by analysts
19 December 2011
"This transaction makes industrial and strategic sense." So said Leaf International CEO Bengt Baron when on Friday he announced the Swedish confectioner's plans to merge with local rival Cloetta. The initial reaction from analysts is much the same. As Sam Webb reports, industry watchers believe the combined company will benefit from the increased number of markets in which it operates and a greater ability to deal with volatile commodity costs.
Related research
Kraft Foods, Inc.
Datamonitor's Kraft Foods, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. Kraft Foods, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.Kraft Foods (Kraft) is engaged in the manufacturing and marketing of packaged food and beverages. Kraft has manufacturing operations in 70 countries and sells its products in more than 160 countries. The company primarily operates in the US. It is headquartered in Northfield, Illinois and employs 97,000 people. The company recorded revenues of $40,386 million during the financial year ended December 2009 (FY2009), a decrease of 3.7% compared to FY2008. This is primarily because of the volume declines across all its reportable segments, except US Beverages and US Convenient Meals, The operating profit of the company was $5,524 million during FY2009, an increase of 43.7% over FY2008. The net profit was $3,021 million in FY2009, an increase of 4.8% over FY2008.
Kraft Foods, Inc. - SWOT Analysis
This is an essential source for top-level company data and information. The SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary analysis of its key revenue lines and strategy.
Kraft Foods, Inc. - Strategy, SWOT, and Corporate Finance Report
Datamonitors' Kraft Foods, Inc.’s SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.
