Merisant - food industry company news 
UPDATE: UK: PureCircle sees stevia as "mass volume" commodity
11 September 2012
PureCircle has said it expects stevia to become a "mass volume commodity sweetener" like sugar as the take-up rate from food and beverage companies ramps up.
UK: Stevia firm PureCircle upbeat despite bigger FY loss
11 September 2012
Stevia supplier PureCircle today (11 September) insisted it was still confident about the future of the natural sweetener despite its losses widening in the last 12 months.
Stevia - analysing the market's potential
30 March 2012
The natural and zero-calorie stevia has been dubbed the holy grail of intense sweeteners and suppliers argue food and drink manufacturers will increasingly turn to the ingredient, not least now it can be used in the EU following regulatory approval last year. In part one of this month's just-food briefing, Jonathan Thomas looks at stevia's potential.
Stevia - application spotlight turns to food
30 March 2012
Stevia has been widely used - with some success - in carbonated soft drinks and table-top sweeteners containing the ingredient continue to be launched. However, suppliers are increasingly looking at how to use the sweetener in food, particularly categories like dairy and confectionery. Jonathan Thomas reports.
Stevia - the suppliers: from Cargill to PureCircle
30 March 2012
A number of major suppliers have built a significant presence in the stevia sector, with new entrants emerging. Jonathan Thomas looks at the major players in the industry - Cargill and PureCircle - and other companies supplying the intense sweetener.
UK: Merisant starts Pure Via sweetener ad push
20 January 2012
Sweetener firm Merisant has kicked off an advertising campaign for its stevia-based product Pure Via in the UK.
ARGENTINA: Sweetener firm Merisant closes plant
1 December 2011
US sweeteners manufacturer Merisant has closed its only manufacturing plant in Argentina.
Quote, unquote: just-food's week in words
21 November 2011
There was increasing speculation over the future strategies of PepsiCo and Unilever this week, with talk the structure of the two companies could change. HJ Heinz, meanwhile, is undergoing its own period of change and announced plans to close three more factories.
EU: Merisant targets UK, Italy with stevia sweeteners
16 November 2011
Sweetener producer Merisant is targeting the UK and Italy, by launching stevia-based tabletop sweeteners Pure Via and Canderel Green across Europe.
