Mondelez International

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Comment: Mondelez digital strategy suffers blow

The UK's Advertising Standards Authority dealt Mondelez International a blow today (26 November) when it found the group's YouTube ads breac...

BRICs: The thinking behind Mondelez's Vietnam deal

Mondelez International this week announced it was acquiring a majority stake in the snacks business of Vietnamese food group Kinh Do. Hannah...

Cost-cutting regime paying off for Mondelez

Mondelez International's work on costs looks to be paying off with the snacks giant seeing its margins improve and lifting its forecast for...

Industry awaits WHO reply on beefed-up ad pledges

Companies including Nestle, General Mills and Mondelez International this week extended voluntary restrictions on how they market food to ch...

Latest Interviews

Interview: What are keys to success on Twitter? 17 Apr 2014

Katy Askew

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.


Sustainability Watch - Mondelez International 31 Mar 2014

Ben Cooper

Phrases like ""low-hanging fruit" and "win-wins" have made the rhetoric around sustainability sound a little well-worn but Mondelez International's new drive on healthier snacks, sustainable sourcing and reducing its environmental impact has attracted Ben Cooper's attention. He interviewed Mondelez's Christine McGrath, the executive leading the strategy.

Latest News

Hershey, LBB Imports settle trademark lawsuit 23 Jan 2015

Hannah Abdulla

Hershey has confirmed it has resolved a legal battle with LBB Imports, a US firm the confectionery giant had accused of infringing its trademarks.


PepsiCo names Peltz appointee Johnson to board 19 Jan 2015

Dean Best

PepsiCo has handed a board seat to former Heinz CEO Bill Johnson, who is also an advisor to Nelson Peltz, the activist shareholder that has been pushing for change at the US food and drinks giant.


Food industry quotes of week: First Milk, Marfrig 16 Jan 2015

Hannah Abdulla

UK dairy co-operative First Milk was this week forced to come out and calm fears over its financial position after announcing it would delay payments to farmers. Staying in the UK, Morrisons announced chief executive Dalton Philips would leave as the UK grocer battles to reignite sales. And Brazil-based food giant Marfrig revealed its CEO had resigned from the business.


Cadbury cuts "will secure Bournville production" 15 Jan 2015

Katy Askew

Mondelez International has stressed the 200-plus jobs to be cut at Cadbury would "secure the next generation of manufacturing" at Bournville, the flagship site of the chocolate unit.


Mondelez to "cut 200 jobs" at Cadbury 15 Jan 2015

Katy Askew

Mondelez International has hammered out a deal with Cadbury staff that will see 200 jobs go at the UK chocolate business but "safeguard" the future of Bournville for 25 years.

Latest blogs

Mondelez faces fan fury over Creme Egg changes 12 Jan 2015

Hannah Abdulla

Mondelez International has been accused of "ripping off fans" in the UK after it altered the recipe for its much-loved Cadbury Creme Egg and pulled an egg from the original six-pack.


UK Labour "plans junk food ad watershed" 9 Jan 2015

Hannah Abdulla

There is speculation in the UK the Labour Party is planning a 9pm watershed on junk food advertising if it wins power at the country's General Election in May.

Company research

Mondelez International, Inc. - Strategy and SWOT Report

Mondelez International, Inc. - Strategy and SWOT Report

Mondelez International, Inc. - Strategy and SWOT Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and ser...

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Mondelez International, Inc. (formerly Kraft Foods, Inc.) - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

Mondelez International, Inc. (formerly Kraft Foods, Inc.) -

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organi...

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Mondelez International, Inc. (MDLZ) - Financial and Strategic SWOT Analysis Review

Mondelez International, Inc. (MDLZ) - Financial and Strategi

Mondelez International, Inc. (MDLZ) - Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company’s businesses and operations. The profile has been com...

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