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Brands use real time conversations to engage consumersInterview: Keys to brand's success on Twitter #engagement #relevance #realtime

17 April 2014

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

Editor's choice: the highlights on just-food last week

14 April 2014

Olive oil giant Deoleo this week announced its board had backed a takeover bid from private-equity giant CVC Capital Partners. Elsewhere, Mondelez International announced plans for another plant in Russia and the political party that looks set to be the major party in India's next government said it would ban foreign supermarkets entering the country's retail sector.

Quote, unquote: just-food's week in words

14 April 2014

Food retailers eyeing India would have been surprised to hear the BJP political party, tipped to lead the country's next government, publish a tough stance on foreign investment in its retail sector. Nestle CEO Paul Bulcke hinted the food giant could be looking at further disposals and Wal-Mart said more affordable organic groceries would be available in the US after a tie-up with the recently-revived Wild Oats brand.

RUSSIA: Mondelez to build chocolate, biscuits plant

10 April 2014

Mondelez International is to build a chocolate and biscuits factory in the Russian city of Novosibirsk.

IRELAND: Mondelez to invest in chocolate crumb plant

9 April 2014

Mondelez International plans to invest in a chocolate crumb plant in Ireland to boost efficiency and position the company for growth.

UK: Mondelez takes Marvellous Creations into sharing bags

9 April 2014

Mondelez International has moved its Cadbury Dairy Milk Marvellous Creations brand into sharing bags in the UK.

Editor's choice: the highlights on just-food last week

7 April 2014

Unilever's business in South Africa was in the spotlight this week after it emerged its offices were raided as part of a probe into collusion. Elsewhere, there were two notable M&A deals in dairy, with Arla Foods looking to merge with Belgium-based EGM Walhorn and Lactalis's Parmalat bolstering its business in Australia with the acquisition of Harvey Fresh.

UK: Court backs Nestle in Mondelez colour purple spat

4 April 2014

The UK's Supreme Court has refused to allow Mondelez International to appeal an earlier ruling preventing the group from trademarking the shade of purple used by the Cadbury brand.

Sustainability Watch - Mondelez International

31 March 2014

Phrases like ""low-hanging fruit" and "win-wins" have made the rhetoric around sustainability sound a little well-worn but Mondelez International's new drive on healthier snacks, sustainable sourcing and reducing its environmental impact has attracted Ben Cooper's attention. He interviewed Mondelez's Christine McGrath, the executive leading the strategy.

Confectionery: BRICs and beyond: China a sweet spot for gum makers

24 March 2014

Chewing gum manufacturers have seen sales come under pressure in developed markets in North America and Europe but other parts of the world are providing growth - and China is one such market. Dean Best reports.

GLOBAL: Mondelez outlines sustainability drive

13 March 2014

Cadbury and Oreo owner Mondelez International has set out fresh plans for healthier snacks, sustainable sourcing and reducing its environmental impact.

SWEDEN: Almondy partners Mondelez again for new cakes

11 March 2014

Swedish cake maker Almondy has teamed up with Mondelez International again for the launch of Cadbury and Philadelphia frozen desserts in the UK.

UK: Mondelez launches Maynards Discovery Patch Animals

5 March 2014

Mondelez International said hopes to bring "families" to the gummy candy category in the UK with the launch of Maynards Discovery Patch Animals.

US: PepsiCo board backs CEO, rejects Trian split call

28 February 2014

PepsiCo's board of directors has thrown its weight behind CEO Indra Nooyi and once again rejected calls from Trian Partners to split into two companies.

Quote, unquote: just-food's week in words

24 February 2014

The Consumer Analyst Group of New York annual conference was held in Florida this week and, as ever, produced some notable comments as the great and the good of the US food sector detailed - and sometimes defended - their strategies. Danone issued its full-year numbers and shed some light on how it plans to mitigate surging dairy prices in 2014. Meanwhile, Wal-Mart - the world's largest retailer - offered a sober assessment on the outlook for consumer sentiment in the coming year. Here is just-food's week in words.

just-food's research round-up: sports nutrition in Europe, dairy food in China

21 February 2014

The European market for sports nutrition, the development of the dairy foods sector in China and outlook for own label are featured in this week's just-food research round-up.

CAGNY: Mondelez: Supply chain work "critical" to boost margins

19 February 2014

Mondelez International chief Irene Rosenfeld has insisted the global snacks giant's work to restructure its supply chain and cut overheads is "critical" as the Cadbury owner adapts to slower market growth.

UK: Mondelez launches Cadbury Eclair Velvets

17 February 2014

Mondelez International has launched Cadbury Eclairs Velvets into the UK market.

Quote, unquote: just-food's week in words

17 February 2014

Nestle and Mondelez International were among the major food manufacturers reporting 2013 results last week, although perhaps the most notable financial update was ConAgra Foods' second profit warning in five months. Elsewhere, there was speculation over the future ownership of UK grocer Morrisons and United Biscuits continued its international expansion with an investment in Nigeria.

On the money: Mondelez scales back top-line ambitions

14 February 2014

In the year or so since Mondelez International was formed, the Cadbury owner's sales performance has, generally, fallen below expectations. Some in the market believed company's sales target was too ambitious, given the slowdown in its key snacks categories around the world. Reflecting on its 2013 performance and 2014 outlook, Mondelez appears to have rejigged its sales goals to follow market performance more closely.

US: Mondelez downbeat on 2013 results

13 February 2014

Mondelez International chief Irene Rosenfeld has admitted the Cadbury and Oreo owner is "disappointed" its 2013 results fell below expectations.

US: Mondelez shuts Philly factory, injects $130m into NJ, Virginia sites

7 February 2014

Mondelez International has announced the closure of its Philadelphia bakery which will see 350 staff let go as part of a wider restructuring programme.

Interview: ISM 2014: French baker Jacquet-Brossard sets out international ambitions

7 February 2014

French bakery group Jacquet-Brossard is embarking on a fresh push overseas. It already exports to 35 markets but has goals in place to grow in markets like Brazil, the US and China as it tries to offset challenges at home. Dean Best spoke to Jacquet-Brossard corporate development director Alexandre Poussard to find out more.

INDIA: Mondelez to launch Chomp bar in February

31 January 2014

Mondelez International is set to launch chewy chocolate bar Chomp in India.

Comment: Food majors eye Mexico as obesity debate looms large

27 January 2014

The link between a nation's economic health and the health of its population - "health is wealth" - was a key message coming out of a round table event at the World Economic Forum this weekend.

Editor's choice: the highlights on just-food last week

27 January 2014

Mondelez International last week announced Nelson Peltz is set to join the company's board. The activist shareholder's investment fund disclosed the US billionaire has turned his focus away from campaigning Mondelez to merge with PepsiCo - and encourage the cola and crisps group to split in two.

UK: Mondelez Bournville investment will mean job cuts

24 January 2014

Mondelez International's latest investment into its flagship UK Cadbury site will mean job cuts, the company has confirmed.

UK: Mondelez injects $124m into Cadbury factory revamp

23 January 2014

Mondelez International has announced a GBP75m (US$124m) investment into its flagship Cadbury production site in Bournville in the UK.

US: Peltz ends call for Mondelez merger, eyes PepsiCo split

22 January 2014

Nelson Peltz has given up on his bid to try to get PepsiCo to merge with Mondelez International - but will focus on lobbying for the US snacks and cola giant to split in two.

US: Peltz set for seat on Mondelez board

21 January 2014

Nelson Peltz, the US billionaire and activist investor, has been lined up for a seat on the board of global snacks group Mondelez International.

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