Perfetti Van Melle

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Perfetti Van Melle is an international confectionery company. The privately-owned company was established after Italian company Perfetti acquired Dutch peer Van Melle in 2001. The head office for Perfetti Van Melle is located in Lainate, Italy.

Latest Insights

M&A Watch - Could Cloetta be takeover target?

With a new CEO at Cloetta, the European confectioner has already faced questions about its possible acquisition targets. However, Stefan Kir...

BRICs: Hershey wisely goes local in China

Hershey, long criticised for the slow speed with which it entered faster-growing confectionery markets, has seen sales jump in China in rece...


Michelle Russell | 1 Oct 2012

As Kraft Foods completes the formal split of its business into two units today (1 October), Mondelez has its eye firmly on its growth strategy. The firm has set out a comprehensive agenda of what it wants to achieve. Michelle Russell reports on the path that Mondelez has chosen and how it hopes to drive sales growth for years to come.


Dean Best | 28 Sep 2012

Hershey's passage into India has proved anything but smooth but clearly the US confectionery giant is a believer in perseverance.


Dean Best | 29 Jun 2012

Hershey this week outlined what some saw as its clearest vision for international markets. The US confectioner still generates the bulk of its sales and profits overseas but wants to expand abroad. Can it succeed? Dean Best reports.


Dean Best | 11 Jul 2011

In the last 72 hours, Nestle and Lactalis have struck significant pieces of M&A, writes Dean Best.

Latest News

John Shepherd | 18 Jan 2017

Dutch-Italian confectioner Perfetti Van Melle has launched a line of sugar-free and reduced-sugar candy products in the UK under its Fruitella brand.


Dean Best | 4 Nov 2016

Confectionery giant Perfetti Van Melle has added to the range of products sold under its Chupa Chups brand in India with the launch of products available in other markets.


Dean Best | 10 Aug 2016

Confectionery giant Perfetti Van Melle launches one of its flagship brands, Chupa Chups, in India.


Dean Best | 2 Aug 2016

Confectionery giant Perfetti Van Melle has added Amazon Dash to its sales tools for its Mentos brand in the US.


Katy Askew | 2 Mar 2016

Unilever is launching a range of Chupa Chups branded ice creams under license from Perfetti van Melle. 


Hannah Abdulla | 8 Apr 2015

Perfetti Van Melle has launched a range of chewy sweets under its Chupa Chups brand in the UK.


Dean Best | 4 Mar 2015

Perfetti Van Melle has developed a new Center Fresh chewing gum line in India the confectioner claimed will give "long-lasting freshness" to consumers.


Katy Askew | 12 Dec 2014

Confectioner Perfetti Van Melle is cutting 49 positions from its Spanish workforce.


Hannah Abdulla | 21 Nov 2014

This week, we published interviews with senior executives from Brazilian food giant BRF as it embarks on international expansion. Elsewhere, staff at United Biscuits' Aintree factory in Liverpool pushed forward with strike action and Finnish group Raisio secured control of Benecol in the UK, Ireland and Belgium.


Katy Askew | 20 Nov 2014

Wrigley, the gum business owned by US confectioner Mars Inc., has moved to block rival Perfetti Van Melle's application to register "WTF" as a trademark in the US.


Katy Askew | 14 Mar 2014

Perfetti Van Melle has appointed Beanstalk as its exclusive licensing agency in Greater China, in a move that will extend the Chupa Chups brand out beyond the confectionery sector in the market.


Michelle Russell | 7 Aug 2013

Dutch-Italian confectioner Perfetti Van Melle has appointed its head of global innovations and business development to the role of group CEO.


Michelle Russell | 23 Nov 2012

Dutch-Italian confectioner Perfetti Van Melle has signed a marketing, sales and distribution deal with global market expansion firm DKSH for the launch of its products into Myanmar.


Michelle Russell | 8 Feb 2012

Perfetti van Melle has extended its Mentos 3 Layers gum range in the UK with the addition of a third variant.


Mini Pant Zachariah | 16 May 2011

Perfetti van Melle has moved into the Indian salty snacks category in a bid to appeal to upwardly mobile consumers.


just-food.com | 10 Dec 2010

US grocery operator Schnuck Markets has appointed Bob Howard as vice president of marketing.


just-food.com | 3 Jun 2010

Dutch-Italian confectioner Perfetti van Melle has decided to close a Chupa Chups factory in Spain.


Raghavendra Verma | 8 Apr 2010

Dutch-Italian confectioner Perfetti Van Melle has developed an innovative way of distributing 200,000 samples of its Mangofillz confectionery in Mumbai: hiring traditional lunch deliverers – the famous ‘Dabbawalas’ – to hand them out.


just-food.com | 23 Oct 2009

This week has seen some food industry giants – from Nestle and Danone in Europe to Hershey in the US – reveal how they are coping with the downturn and outline their strategies for the remainder of the year.


Dean Best | 20 Oct 2009

Perfetti van Melle, the Dutch-Italian confectioner, is reformulating its candy brand Mentos to make the product "all natural", just-food can reveal.


just-food.com | 5 Mar 2009

Perfetti Van Melle (PVM) is extending its Smint range in the UK with the addition of an Xtra strong variant.

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