Walkers Snack Foods - food industry company news 
UK: Walkers launches ‘premium’ crisp
23 February 2009
UK crisp maker Walkers has launched a range of ‘premium’ crisps in four flavours.
UK: Walkers retains Carbon Trust label
16 February 2009
PepsiCo's UK crisp brand Walkers has managed to retain its Carbon Reduction label after reducing its carbon footprint by 7%.
UK: Walkers revamps Sensations range
26 January 2009
PepsiCo has relaunched its Walkers Sensations range in the UK as part of an GBP11m (US$15.2m) spend on the brand.
UK: Walkers unveils “do us a flavour” finalists
9 January 2009
PepsiCo’s UK crisp brand Walkers has unveiled the finalists of its “do us a flavour” competition, which called on consumers to come up with unique flavour suggestions.
UK: Walkers expands Wotsits flavour range
7 January 2009
UK crisp and snack manufacturer Walkers is adding a second flavour to its Wotsits range.
UK: Walkers relaunches festive crisp range
24 October 2008
PepsiCo is to relaunch the Walkers festive crisp range in the UK, in a bid to boost Christmas sales.
UK: Bernard Matthews loses brand value in 2008 poll
13 October 2008
Following last year’s bird flu health scares, Bernard Matthews lost 28% of its brand value, according to a survey listing the top 100 brands in the UK.
UK: Health key to brand success – survey
24 September 2008
Brands that have emphasised health and nutrition have seen the biggest growth in sales this year, the latest Biggest Brand survey by TNS Worldpanel revealed today (24 September).
UK: Aldi brands equal big brands - research
13 August 2008
German discount retailer Aldi has said that independent research out today (13 August) supports its claim that its own-brand foods are "as good" as well-known household brands.
UK: Walkers makes crisps multipack withdrawal
12 August 2008
Walkers Snack Foods has withdrawn a limited number of Walkers crisps multipacks due to a possible risk of contamination.
UK: Walkers expands Big Eats range
14 May 2008
Walkers has added smoky bacon flavour crisps to its Big Eat range this month to capitalise on its growing popularity in impulse channels.
UPDATE – UK: Walkers “sorry” over bus crash ad
31 March 2008
UK crisp manufacturer Walkers has apologised for any offence caused by its latest television advert for Walkers Brit Trips.
UK: Walkers cuts ad after complaints
31 March 2008
UK crisp manufacturer Walkers has withdrawn a television advert after the Advertising Standards Authority received a number of complaints claiming that it was “offensive”.
UK: Walkers crisps unveils "Britishness" campaign
10 January 2008
Walkers, the UK crisp and snack manufacturer, is pouring GBP27m (US$52.9m) behind the brand this year, in a bid to encourage consumers to celebrate Britishness.
UK: Walkers Shortbread restructures board
5 December 2007
UK shortbread producer Walkers Shortbread is conducting a boadroom shake-up, with Peter Simpson stepping down as chairman.
US: PepsiCo stands by 2007 earnings forecast
14 November 2007
US food and beverage giant PepsiCo today (14 November) moved to repeat its forecasts for 2007.
GLOBAL: PepsiCo shakes up business structure
5 November 2007
PepsiCo has decided to overhaul the way it run its business with the creation of three operating units.
UK: Kellogg's tops poll of leading grocery brands
21 August 2007
Kellogg’s has been named as the leading grocery brand in the UK, according to a survey.
UK: Walkers rejigs managment in health food push
27 July 2007
UK-based snack food group Walkers has created a key marketing role to push its “healthier” products.
US: PepsiCo upbeat after robust first-half
24 July 2007
PepsiCo has today (24 July) posted rising first-half sales and earnings thanks to “broad based” across its business.
UK/US: Walkers Shortbread names US chief
3 July 2007
Walkers Shortbread, the US subsidiary of the Scottish shortbread manufacturer of the same name, has appointed Steve Dawson as its president and CEO.
UK: Walkers Shortbread restructures baking ops
14 June 2007
Walkers Shortbread has said that it is going to close its fresh goods bakery as part of a move to increase the profitability of its baking operations.
UK: Walkers tops UK crisps poll
7 June 2007
Walkers crisps is the UK’s most popular snack brand, according to research into the UK snack food market.
UK: Walkers' Nonsuch removes hydrogenated veg oils
20 February 2007
Toffee manufacturer Walkers has announced its intention to remove hydrogenated vegetable oils from its products, which already contain no artificial colours, flavourings, preservatives or trans fats.
UK: Nestlé salt reduction follows wider trend
30 January 2007
Swiss manufacturer Nestlé's move to cut the salt content of its Shreddies cereal brands by 15% is the latest example of a wider trend in the UK cereal sector, which has seen an array of manufacturers reduce the salt content of their cereals.
UK: Weight Watchers launches cookie
6 November 2006
This month sees the launch of Weight Watchers cookie foodservice packs, which are designed to meet the needs of caterers.
UK: Advertising watchdog finds Walkers salt claims ‘misleading’
16 August 2006
The UK’s Advertising Standards Agency (ASA) has upheld two complaints brought by the campaign group Consensus Action on Salt and Health (Cash) against PepsiCo’s Walkers crisps leaflets.
UK: Health and indulgence drive branded growth
16 August 2006
According to the latest TNS Worldpanel ‘biggest brands’ survey, which follows take-home grocery sales in the UK, brands that have capitalised on healthy eating and indulgence food trends have experienced the most growth over the past year.
US: Lay’s oil change cuts saturated fats
3 May 2006
Frito-Lay, the US snacks unit of PepsiCo, announced today (3 May) that it has changed the oil it used in the production of its most lucrative products to NuSun sunflower oil in order to reduce levels of saturated fats.
UK: ASA to investigate PepsiCo health claims
11 April 2006
The UK’s Advertising Standards Agency (ASA) told just-food today (11 April) that it is investigating claims made in adverts for Walkers crisps following complaints about reduced fat and salt levels.
Related research
Snack Foods
This report examines the UK snack foods market, which comprises potato crisps, other savoury snacks (including tortilla chips, baked snack biscuits and rice- and corn-based snacks) and snack nuts. It estimates that, in terms of retail sales, the total value of the market increased by 12% between 2005 and 2009 to reach £2.39bn. An especially strong growth of 8.4% was seen between 2008 and 2009 as manufacturers passed on steep rises in commodity costs for items such as potatoes, sunflower oil and nuts.
Diet Foods
This report analyzes the worldwide markets for Diet Foods in US$ Million.
Bakery Products in the United Kingdom
Euromonitor International's Bakery Products in the United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2013 illustrate how the market is set to change.
