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BRICs and beyond: Bright's international strategy

State-backed Chinese food giant Bright Food Co. continued to make progress with its "go global, bring in" ambition when it acquired a majori...

Deal or no deal: Experts split on Dorset Cereals

Toward the end of last week Kellogg, Weetabix and Associated British Foods were all named as potential suitors looking to buy UK cereal bran...

Cereal firms react as breakfast habits evolve

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would...

Smithfield, McCormick keep China in spotlight

Investment is flowing into and from the world's emerging markets, as two transactions involving US firms Smithfield Foods and McCormick & Co...

Latest News

Weetabix gets new private-equity investor 22 May 2015

Dean Best

Baring Private Equity Asia has struck a deal to buy 40% of UK-based cereal group Weetabix.


Weetabix linked to new private-equity investor 20 Apr 2015

Dean Best

Weetabix could be set for a new private-equity investor, with claims Baring Private Equity Asia is to buy 40% of the UK-based cereal group.


Bright Food "planning Manassen IPO this year" 9 Jan 2015

Katy Askew

Chinese food giant Bright Food Group is reportedly planning to list its Australian unit, Manassen Foods, this year.


Food industry quotes of week: Yildiz, Muller 7 Nov 2014

Hannah Abdulla

This week, Turkey's Yildiz Holding struck a deal - said to be over GBP2bn - to buy United Biscuits and the Turkish group's CEO took to Twitter to hail the agreement. Meanwhile, German dairy giant Muller agreed to buy Dairy Crest's liquid dairy business in the second big deal of the week. Elsewhere, quarterly numbers continued to come in, with Mondelez International lifting its forecast for annual earnings.


Bright Food "eyes 2016 listing for Weetabix" 6 Nov 2014

Dean Best

China's Bright Food Co. is reportedly targeting listings of UK breakfast cereal business Weetabix and Australian food group Manassen Foods in the next two years.

Company research

Breakfast Cereals in Europe

Breakfast Cereals in Europe

Breakfast Cereals in Europe industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile also contains...

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Breakfast Cereals in the United Kingdom

Breakfast Cereals in the United Kingdom

Breakfast Cereals in the United Kingdom industry profile provides top-line qualitative and quantitative summary information including: market size (value 2009-13, and forecast to 2018). The profile al...

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Snack Bars in the United Arab Emirates

Snack Bars in the United Arab Emirates

Breakfast bars in particular was led by key players within the breakfast cereals category. Companies such as Kellogg, PepsiCo and Weetabix successfully introduced brand extensions of their well-known...

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