Weetabix

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BRICs and beyond: Bright's international strategy

State-backed Chinese food giant Bright Food Co. continued to make progress with its "go global, bring in" ambition when it acquired a majori...

Deal or no deal: Experts split on Dorset Cereals

Toward the end of last week Kellogg, Weetabix and Associated British Foods were all named as potential suitors looking to buy UK cereal bran...

Cereal firms react as breakfast habits evolve

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would...

Smithfield, McCormick keep China in spotlight

Investment is flowing into and from the world's emerging markets, as two transactions involving US firms Smithfield Foods and McCormick & Co...

Latest News

Bright "to take full control of Weetabix" 13 Oct 2014

Katy Askew

Chinese food giant Bright Food is reportedly preparing to take full control of UK cereal business Weetabix.


Quote, unquote: just-food's week in words 8 Sep 2014

Hannah Abdulla

Danone CEO Franck Riboud surprised this market this week with his decision to step down from the role after 18 years. Elsewhere, a report into the UK food supply chain was published, while KP Snacks announced it is mulling the closure of two of its UK plants.


Weetabix launches China-specific Alpen bar range 5 Sep 2014

Hannah Abdulla

Weetabix has launched a range of Alpen cereal bars in China developed specifically for local consumers.


Weetabix to make 30 redundancies in UK 7 Aug 2014

Hannah Abdulla

Weetabix has announced it is to make 30 redundancies in the UK after reaching the end of a consultation process it began in April.


Weetabix to outsource specialist cleaning 15 Jul 2014

Katy Askew

Weetabix has entered into employee talks over the potential transfer of contracts after the decision was taken to outsource specialist cleaning activities at two sites.

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