Weetabix

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Analysis: Post discusses rationale for Weetabix

Post Holdings, the US food group, was this week announced as the new owner of Weetabix, the UK-based breakfast cereal business. The GBP1.4bn...

Who will have their Weetabix? - analysis

Almost five years after Bright Food snapped up a majority stake in Weetabix, the state-backed Chinese group is said to be looking to offload...


Katy Askew | 1 Oct 2015

Diamond Foods side-stepped market talk it has put itself up for sale and even suggested it would be open to broadening its own portfolio during a conference call with analysts this week. However, this does not mean the US snacks group's management is closed to the idea of the company shopping itself. Katy Askew takes a look at the possibility of a deal and who could be interested in a punt for the Kettle Chips maker.


Katy Askew | 14 Oct 2014

State-backed Chinese food giant Bright Food Co. continued to make progress with its "go global, bring in" ambition when it acquired a majority stake in Italian olive oil manufacturer Salov Group last week. The move is typical of Bright's international strategy as the group continues to further its agenda to grow globally and bring overseas brands to Chinese consumers. Katy Askew reports.


Hannah Abdulla | 10 Apr 2014

Toward the end of last week Kellogg, Weetabix and Associated British Foods were all named as potential suitors looking to buy UK cereal brand Dorset Cereals from Wellness Foods. Hannah Abdulla looks at where Dorset Cereals could next end up.


Jason Stroud, IRI | 8 Jan 2014

Major cereal manufacturers are reporting disappointing sales and there has been a decline in volume sales over the last few years. It would be easy to think that this GBP1.3bn market (in the UK alone) had gone stale, but with pockets of growth and lots of innovation, this is one category that is certainly hotting up.

Latest News

Dean Best | 18 Apr 2017

Post Holdings' takeover of Weetabix will provide the US group with more opportunities to make further acquisitions, its president and CEO Rob Vitale said today (18 April) after announcing the GBP1.4bn (US$1.79bn) purchase of the UK business.


Dean Best | 18 Apr 2017

Post Holdings, the US group behind breakfast cereal brands Grape-Nuts and Honey Bunches of Oats, this morning (18 April) confirmed it has struck a deal to buy UK business Weetabix in a deal worth GBP1.4bn (US$1.76bn).


Katy Askew | 18 Apr 2017

Post Holdings has reportedly sealed a deal to acquire UK cereal business Weetabix from its Chinese owners, Bright Food Group, for US$1.76bn. 


John Shepherd | 28 Mar 2017

US breakfast cereal business Post Holdings is reportedly set to buy UK peer Weetabix, with a GBP1bn-plus (US$1.2bn) deal that could be announced this week.


Dean Best | 9 Mar 2017

Post Holdings, the US breakfast cereal business, is reportedly one of two bidders left in the race to buy UK peer Weetabix.


Katy Askew | 30 Jan 2017

Weetabix has confirmed that it will push ahead with a GBP30m (US$37.6m) investment to increase production as Nestle, General Mills, Post Holdings, Associated British Foods and Barilla reportedly line up to submit bids for the business. 


John Shepherd | 23 Jan 2017

Pladis, the UK-based subsidiary of Turkish food conglomerate Yildiz Holding, has said it is not among firms reportedly lining up to take control of Weetabix, the UK-based breakfast cereal business owned by China's Bright Food.


Dean Best | 23 Jan 2017

Weetabix, the UK-based breakfast cereal business owned by China's Bright Food, is reportedly attracting interest from a number of food multinationals.


Dean Best | 21 Dec 2016

China's Bright Food Group is reportedly looking to sell its shares in UK breakfast cereal producer Weetabix.


John Shepherd | 19 Dec 2016

Staff at Weetabix in the UK today (19 December) voted to strike on unspecified dates in 2017 at two sites following a "breakdown" in talks with the cereal maker over the introduction of a new shift pattern, say union leaders.


John Shepherd | 16 Nov 2016

South Africa's Pioneer Food Group has acquired a 49% stake in the east African business of UK breakfast cereal group Weetabix.


John Shepherd | 8 Sep 2016

Weetabix, the UK-based breakfast business, has said it plans to roll out traffic-light nutrition labels onto all the cereals sold in its domestic market over the next year, following its decision to start using the lights on two lines this month.


Dean Best | 18 Dec 2015

Belgium's Lotus Bakeries this week struck its second piece acquisition in the UK in four months, with a deal to buy Bear snacks owner Urban Fresh Foods. Our M&A pages also included news Fonterra is selling its Australian yoghurt business to Lactalis's Parmalat and Ornua is offloading US distribution asset DPI. Elsewhere, the Russian central bank said domestic producers had, in most categories, failed to meet the shortfall in production from Moscow's import restrictions on the west.


Dean Best | 14 Dec 2015

Weetabix has made another move to target interest in protein in the UK with the launch of a version of its flagship product that is enriched with the ingredient.


Hannah Abdulla | 26 Jun 2015

Bright-Food owned Weetabix has added a protein-based variant to its On The Go drinks range in the UK in response to growing consumer demand for protein.


Katy Askew | 9 Jun 2015

UK cereal brand Weetabix is rolling out a "high-protein" cereal product in its domestic market.


Dean Best | 22 May 2015

Baring Private Equity Asia has struck a deal to buy 40% of UK-based cereal group Weetabix.


Dean Best | 20 Apr 2015

Weetabix could be set for a new private-equity investor, with claims Baring Private Equity Asia is to buy 40% of the UK-based cereal group.


Katy Askew | 9 Jan 2015

Chinese food giant Bright Food Group is reportedly planning to list its Australian unit, Manassen Foods, this year.


Hannah Abdulla | 7 Nov 2014

This week, Turkey's Yildiz Holding struck a deal - said to be over GBP2bn - to buy United Biscuits and the Turkish group's CEO took to Twitter to hail the agreement. Meanwhile, German dairy giant Muller agreed to buy Dairy Crest's liquid dairy business in the second big deal of the week. Elsewhere, quarterly numbers continued to come in, with Mondelez International lifting its forecast for annual earnings.


Dean Best | 6 Nov 2014

China's Bright Food Co. is reportedly targeting listings of UK breakfast cereal business Weetabix and Australian food group Manassen Foods in the next two years.


Katy Askew | 13 Oct 2014

Chinese food giant Bright Food is reportedly preparing to take full control of UK cereal business Weetabix.


Hannah Abdulla | 8 Sep 2014

Danone CEO Franck Riboud surprised this market this week with his decision to step down from the role after 18 years. Elsewhere, a report into the UK food supply chain was published, while KP Snacks announced it is mulling the closure of two of its UK plants.


Hannah Abdulla | 5 Sep 2014

Weetabix has launched a range of Alpen cereal bars in China developed specifically for local consumers.

Latest blogs

John Shepherd | 1 Dec 2016

Since Theresa May took over as UK Prime Minister in the wake of the country's referendum vote to quit the European Union, she and her ministers have been at pains not to divulge their negotiating position for leaving the bloc.


Dean Best | 21 Jan 2016

The UK government wants the country's food exports to reach the levels of France and Germany, officials said today (21 January) as a new office set up to drive business overseas was formally unveiled.

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