Wrigley

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Science, not Ashton, could get us chewing gum

Wrigley dominates chewing gum - its market share in the UK for example is north of 80% - but in a bid to keep growing (and indeed freshen up...

Why data is key to shopper satisfaction

Ensuring product availability rates are as high as possible has never been as important, with growth in the grocery sector hard to come by....


Dean Best | 23 May 2014

Working with Kantar Worldpanel, just-food provides a data set showing the ten most-chosen food brands in the BRICs in 2013. Ferrero's Kinder and Mondelez International's Alpen Gold were new entrants into the list.


Dean Best | 24 Mar 2014

Chewing gum manufacturers have seen sales come under pressure in developed markets in North America and Europe but other parts of the world are providing growth - and China is one such market. Dean Best reports.


Katy Askew | 12 Dec 2013

US gum sales have been in decline since 2010. The category is failing to attract what were once its key consumer group - young people. Mondelez International's move to extend its Sour Patch Kids brand into gum, teaming it with Stride, is a clear attempt to reach out to this demographic. However, Katy Askew is dubious about whether this will result in long-term sales lift.


Ben Cooper | 16 May 2013

At first it appeared the villain of the piece with the launch of its Alert Energy Caffeine Gum, which prompted an FDA review of caffeine in foods. However, Wrigley was subsequently praised by the regulator for showing "leadership" when it halted production. So far, however, no other food companies have shown that level of support for the FDA's move. Ben Cooper reports.

Latest Interviews

Dean Best | 31 Jan 2011

Ferrero, the Italy-based confectionery giant, first entered the UK back in 1966 and has steadily built a business generating GBP200m sales a year. However, under local managing director Christian Walter, the group is planning an offensive on this side of the English Channel. For this month's just-food interview, Dean Best met Walter to discuss Ferrero's plans.


Dominique Patton | 27 Feb 2007

Cadbury is reaping the reward of a long-term commitment to India, as rising incomes and retail expansion spur growth in the confectionery category. Dominique Patton spoke with marketing director for Cadbury India Sanjay Purohit about the country’s growth potential, and Cadbury’s plans for this rapidly developing market.

Latest News

Dean Best | 13 Jun 2016

Mars Inc has moved to increase its production of Skittles in the US to meet "rising demand".


Hannah Abdulla | 19 Apr 2016

Mars Inc. is to combine the sales and marketing operations of its food and Wrigley gum businesses in Spain.


Hannah Abdulla | 1 Apr 2016

Mars Inc. is taking its Wrigley's Doublemint gum brand into the UK mints category.


Dean Best | 11 May 2015

Mars has announced its support for the amount of sugars added to foods on sale in the US to be included on nutrition labels.


Dean Best | 10 Apr 2015

US ice cream maker Blue Bell Creameries this week expanded its product recall as it reacts to a listeria outbreak linked to three deaths. In Europe, Dutch horsemeat trader Willy Selten was sentenced to a jail term. And China has filed a dispute at the WTO over the EU's tariffs on poultry products.


Hannah Abdulla | 10 Apr 2015

This week, Wrigley confirmed it is building a new gum plant in Kenya to help expand in a number of African markets. US confectioner BBX Sweet Holdings announced the acquisition of local peer Kencraft Candy, while FrieslandCampina revealed plans to close its cheese packing plant in Lochem. We also interviewed the general manager of Al-Rawabi, Dr Ahmed El Tigani, who told us about the UAE dairy company's recent move into functional dairy. Here is the week in quotes.


Dean Best | 9 Apr 2015

Wrigley is building a new gum plant in Kenya, replacing a site near Nairobi, as the company bids to expand its presence in the wider continent.


Hannah Abdulla | 6 Feb 2015

This week, Tesco found itself in more deep water with the UK's grocery watchdog saying it suspects the UK supermarket has breached the code of practice governing dealings with suppliers. Elsewhere, Arla announced a joint venture in Australia which it hopes will multiply its business in the country significantly and Hain Celestial's CEO was upbeat about the US group's prospects.


Dean Best | 6 Feb 2015

Tesco is to be the first UK retailer investigated for alleged breaches of the country's groceries code in the wake of its mis-statement of profits, it was announced this week. Elsewhere, a staff error led to Fonterra losing its licence to ship cheese to the US and Mars revealed it will close a chewing gum plant in Canada.


Hannah Abdulla | 4 Feb 2015

Mars has announced it is to close its Wrigley gum factory in Toronto, a move which sees 383 jobs placed at risk.


Hannah Abdulla | 27 Jan 2015

US-baked goods firm Nonni's Foods has announced the appointment of Brian Hansberry as CEO.


Dean Best | 12 Dec 2014

Wrigley is to re-brand its Orbit gums in the UK and switch the products to its Extra brand.


Dean Best | 12 Dec 2014

PepsiCo's Lay's snacks brand heads a list of the world's "billionaire food brands" compiled by industry analysts Euromonitor.


Hannah Abdulla | 21 Nov 2014

This week, we published interviews with senior executives from Brazilian food giant BRF as it embarks on international expansion. Elsewhere, staff at United Biscuits' Aintree factory in Liverpool pushed forward with strike action and Finnish group Raisio secured control of Benecol in the UK, Ireland and Belgium.


Katy Askew | 20 Nov 2014

Wrigley, the gum business owned by US confectioner Mars Inc., has moved to block rival Perfetti Van Melle's application to register "WTF" as a trademark in the US.


Dean Best | 2 Jun 2014

US meats group Hillshire Brands has this week turned from hunter to hunted. With its offer for Pinnacle Foods on the table, the Jimmy Dean sausages maker is the subject of two takeover bids from JBS-backed Pilgrim's Pride and then Tyson Foods, looking to boost their meat empires with higher-margin products. Elsewhere, Sweden-based confectioner Cloetta snapped up Ireland's The Jelly Bean Factory, Nestle and Fonterra revamped their venture in South America and R&R Ice Cream bought Australia's Peters Food Group.


Katy Askew | 29 May 2014

Wrigley, the gum unit of Mars, plans to roll out stevia-based Extra Professional Mints throughout Europe in 2014.


Hannah Abdulla | 28 May 2014

Mars' Wrigley arm is to add the production of the Skittles brand to a plant in the US, a move the confectioner said would help meet rising demand.


Dean Best | 4 Feb 2014

Ingredients supplier Beneo has called on major bubble gum manufacturers to look again at how they market their products to try arrest falling sales in many Western markets.


Katy Askew | 10 Jun 2013

A tragic fire in a Chinese poultry facility highlighted continued concerns over safety standards in emerging markets last week. The just-food briefing looked at the need to innovate to prevent breakfast cereal sales going soggy, insight that was swiftly followed by the news that Kellogg is launching a number of breakfast bar and drink products in response to changing consumption patterns. Meanwhile, chocolate giants Nestle and Mars were accused of price fixing in Canada. Here are the highlights on just-food this week.


Katy Askew | 3 Jun 2013

Mars' chewing gum unit, Wrigley, has confirmed plans to cut over 200 jobs at a production site in France in response to declining demand in Europe.


Dean Best | 20 May 2013

After UK organic baby food firm Ella's Kitchen was snapped up by a US buyer a fortnight ago, last week a peer across the pond revealed it agreed to sell to Danone, representing the Aptamil and Cow & Gate owner's move into the category.

Company research

Gum in the United Kingdom

Gum in the United Kingdom

Gum benefited from the growing awareness of the dental health of sugar-free chewing gum, with these being highlighted in strong marketing campaigns for Wrigley's Extra....

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Gum in Serbia

Gum in Serbia

Serbian gum is very concentrated, and one company – William Wrigley Jr Co – accounted for 95% of retail value sales in 2015....

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Global Confectionery Market: News and Events February 2015

Global Confectionery Market: News and Events February 2015

The report provides a review of the latest news and key events in the global confectionery market during February....

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