Yoplait

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Yoplait is the largest franchise brand of yogurt and is jointly owned by US–based food conglomerate General Mills and French dairy co-operative Sodiaal. Yoplait was founded in 1965 by the merger of two French dairy co-operatives - Yola and Coplait. General Mills holds a 51% stake in Yoplait and a 50% stake in a related entity that holds the worldwide rights to the Yoplait brand. Sodiaal holds the remaining interest in both entities. The head office for Yoplait is in Boulogne-Billancourt, France.

Latest Insights

What will General Mills' reorganisation achieve? 

General Mills has announced plans to reorganise its business in a move the US company said would enable it to capitalise on its internationa...

General Mills on Q1, innovation, margins

General Mills booked a 7% drop in first-quarter net sales last week, with sales down 4% on an organic basis. The US company has repeatedly i...


Katy Askew | 30 Jun 2016

General Mills is the owner of US legacy food brands that have been hard hit by sweeping changes to consumption. The company, which has tried break into growth areas such as natural and organic, revealed yesterday (29 June) it will start to prioritise its investment behind the 75% of its portfolio it has identified as "growth businesses". Will this approach prove effective? Katy Askew investigates. 


Hannah Abdulla | 14 Jan 2016

General Mills secured its entry into the fledgling but growing Brazilian yoghurt market with the acquisition of local player Carolina just before Christmas. But, with Carolina's tiny market share, will the move pay off in meeting General Mills' wider ambitions for growth in emerging markets?


Dean Best | 21 Dec 2015

General Mills' latest numbers have put the US food giant under scrutiny once more. Last week, the company reported lacklustre second-quarter sales and cut its forecasts for annual sales and earnings. The group's domestic business, which has been under pressure for a number of years now, saw sales fall, leading industry watchers to ponder what lies ahead in 2016 and beyond for the company. Dean Best reports.


Dean Best | 11 Dec 2015

Just three years after PepsiCo and Muller launched their bid to capture part of the US yoghurt market, the companies have thrown in the towel. Dean Best believes the companies did not create distinct enough products to succeed in a competitive category.

Latest Interviews

Dean Best | 7 Nov 2014

In 2012, around the height of the Greek yoghurt boom in the US, Powerful Yoghurt launched with a high-protein product tailored for men. The business has carved out a foothold in a tough market, one that has become more competitive as consumer demand for protein-enriched foods rises. Dean Best caught up with Powerful Yogurt founder and CEO Carlos Ramirez to find out how the company is faring.


Dean Best | 1 Oct 2014

Chobani's rise in the US - and its problems in the UK - have been well-documented. But what about the yoghurt producer's business in Australia? Dean Best spoke to Peter Meek, the MD of Chobani's Australian arm, to discuss its performance in that market.

Latest News

John Shepherd | 7 Apr 2017

General Mills has launched its first desserts in France under its Yoplait brand.


Katy Askew | 10 Jan 2017

US-based food group General Mills has unveiled a swathe of global product launches as it aims to capitalise on what it believes are key snacking trends. 


Katy Askew | 10 Jan 2017

General Mills is launching Yoplait Liberté yogurt pouches in the UK in a bid to appeal to the adult snacking market. 


Dean Best | 20 Dec 2016

General Mills today (20 December) lowered its forecasts on key sales and operating profit metrics after a second quarter of falling sales across the business and a slump in profits from its international operations.


Dean Best | 5 Dec 2016

Between 400 and 600 jobs at General Mills are set to be affected as the US food giant embarks on a revamp of its business to try to "maximise global scale".


Dean Best | 25 Nov 2016

General Mills-backed yogurt business Yoplait has made changes to the recipe of its Petits Filous line on sale in the UK.


John Shepherd | 15 Nov 2016

General Mills is targeting health-conscious adults in the UK with the launch under its Yoplait brand of the low-sugar Super Fruitii yogurt line.


Katy Askew | 27 Sep 2016

A coalition of 40 institutional investors representing US$1.25trn in funds is urging 16 multinational food companies – including Kraft Heinz, Unilever, General Mills and Nestle – to take action on the "material risks" posed by industrial animal production. 


Dean Best | 30 Aug 2016

General Mills is targeting so-called "tweens" in the US with a Yoplait line that has been rolled out into the country's retail and foodservice channels simultaneously.


Dean Best | 3 Aug 2016

UAE-based food and drink firm Agthia Group has reported higher first-half sales and earnings, pointing to a "strong improvement" in the performance of its dairy business as a factor.


Helen Arnold | 13 Jul 2016

Increasing consumer interest in wellness, as well as a desire for convenience and an increase in snacking are three key trends that are driving a raft of new product launches from General Mills this summer.


John Shepherd | 12 Jul 2016

A summer line-up of products designed to meet growing appetites for "wellness, convenience and snacking" has been unveiled worldwide by General Mills.


Katy Askew | 29 Jun 2016

General Mills lifted its cost-cutting and margin expansion targets today (29 June) on the back of guidance-beating full-year earnings. 


Katy Askew | 28 Jun 2016

General Mills has revealed plans to launch a range of seven Yoplait yoghurts made from goat and sheep milk in the French market. 


Katy Askew | 9 Jun 2016

General Mills has entered a "strategic sourcing partnership" with US-based Organic Valley in a move the Annie's maker said will support its expansion in the US organic yoghurt category.


Hannah Abdulla | 24 Mar 2016

Yoghurt is the latest niggle on General Mills' list of woes, the Yoplait owner revealed on a conference call on its third-quarter and nine-month results yesterday (23 March).


Katy Askew | 1 Feb 2016

Chobani has been ordered to suspend a marketing campaign highlighting the artificial ingredients in Danone's low-fat yoghurt line.


Katy Askew | 1 Feb 2016

General Mills has been awarded a preliminary injunction that will halt Chobani's adverts contrasting the "natural" ingredients in its Simply 100 yoghurt against the "artificial" additives contained in Yoplait Greek 100 line. 


Katy Askew | 11 Jan 2016

Danone has indicated it will "pursue all available avenues" to block rival Chobani's "misleading and deceptive marketing" after the US group launched an advertising campaign that highlighted the use of sweeteners in the companies' products.


Dean Best | 1 Sep 2015

General Mills, the Cheerios-to-Yoplait maker, has finalised a goal to cut greenhouse gas emissions across its supply chain.


Dean Best | 12 Jun 2015

General Mills has taken the plunge in China's yoghurt market, this week launching Yoplait in Shanghai. The row over Nestle's Maggi noodles in India continued, with the food giant contesting the nationwide ban in court. And there were a flurry of stories in the US - Campbell Soup Co. and WhiteWave Foods snapped up smaller businesses, while Boulder Brands announced its co-founder and CEO Steve Hughes had resigned.


Katy Askew | 8 Jun 2015

General Mills today (8 June) announced the launch of the Yoplait yoghurt brand in China.

Latest blogs

Hannah Abdulla | 29 Apr 2015

A growing awareness of bone health in the UK is presenting a big opportunity for dairy manufacturers in the UK, a report from Canadean has revealed.


Dean Best | 23 Jan 2014

Chobani has led the boom in US demand for Greek yoghurt in recent years but its success has attracted rivals - including those with deep pockets - to the category. One, General Mills, has targeted Chobani in taste test ads for its Yoplait brand. Chobani has brushed off the move.

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