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Background

Updated: 14th October 2005

Germany-based Aldi has made a success of the hard discount format and now has over 5000 stores across Europe, as well as in Australia and the US.

Aldi stores sell a limited range of products at discounted prices. Until recently Aldi only sold own-brand products, but lately it has been offering a limited number of brands in its German stores.

Associated links:
http://www.aldi.com/

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