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Updated: 3rd May 2005

With 2004 sales of almost US$10bn, Kellogg Company is the world's largest producer of cereal. The company also produces convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.

Associated links:
http://www.kelloggcompany.com/

Kellogg Company - SWOT Analysis (download)

Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business st...

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Kellogg Co: Packaged Food (download)

Euromonitor International's Kellogg Co Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the packaged food market....

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Kellogg: Strategic Corporate Assessment - Strategy, SWOT Analysis and 5-year Financial Insights with In-depth Company Profile

Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-ori...

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