Kellogg 
- COMMENT: Lacklustre Q4 highlights test for Kellogg (MEM)
5th February 2010
US-based cereal giant Kellogg disappointed the market this week when fourth quarter sales and earnings failed to hit analyst estimates. While management subsequently shrugged off falling volumes and insisted that the group is well-positioned going into 2010, Katy Humphries suggests that the results highlight some of the limitations of Kellogg's current strategic direction.
Read the full story >> - INSIGHT: Kellogg downplays volume drop (MEM)
5th February 2010
Kellogg has played down the significance of declining fourth-quarter sales volumes, which came in spite of the cereal giant's increased investment in advertising during the period. - Quote, unquote: just-food's week in words
5th February 2010
It was a week when food industry execs took turns to explain their 2009 results to analysts and press. Hershey defended its strategy, Unilever acknowledged its challenges in Europe and Kellogg insisted its marketing was paying off - even as volumes fell. The UK saw the dawn of a code to oversee relations between retailers and suppliers - and the latter took the chance to hit out at their customers. And Kraft Foods boss Irene Rosenfeld revealed what it was really like when she met Peter Mandelson. - Top stories on just-food this week
5th February 2010 - US: Kellogg earnings fall as volumes slide
4th February 2010 - PREVIEW: Kellogg's FY (MEM)
3rd February 2010 - UK: Kellogg cuts Coco Pops stable (MEM)
3rd February 2010 - Top stories on just-food this week
29th January 2010 - Quote, unquote: just-food's week in words
29th January 2010 - UPDATE: UK: Kellogg eyes salt reduction across range (MEM)
29th January 2010
Background
Updated: 27th January 2010
US-based Kellogg is the world's largest producer of cereal. The company, which has its global HQ in Michigan, is best known for brands like Special K and Coco Pops but also produces convenience foods, including cookies, crackers and frozen waffles. Kellogg, formed in 1906, has manufacturing operations in 19 countries and markets in brands in more than 180 countries around the world. In many Western markets, Kellogg competes with Cereal Partners Worldwide, the venture between Nestle and General Mills. Under the stewardship of CEO David Mackay, who took the helm at Kellogg in 2006, the company has looked to grow through acquisition at home and abroad. 2008 was a year in which Kellogg struck a series of deals, including the acquisition of Russian biscuit and cereal business The United Bakers Group and the takeover of Specialty Cereals in Australia.
Kellogg Company - SWOT Analysis (download)
Datamonitor's Kellogg Company - SWOT Analysis company profile is the essential source for top-level company data and information. Kellogg Company - SWOT Analysis examines the company’s key business st...
Kellogg Company (Kellogg) focuses on brand building, innovation, and sales execution as drivers for sustainable growth. Its commitment to brand building includes significant investment in consumer-ori...
Company Financials: Kellogg Company
IntroductionThe Company Financials offers insights into the financial performance of the company over last five years for about 1000 leading global companies. The datapack covers wealth of financial i...
