11 October 2012 | News | Source: just-food



With ice cream sales in the UK topping the magical £1billion mark last year, a leading global inclusions supplier is helping fuel the growing demand for this still affordable treat by expanding its portfolio of innovative and delicious products.

Pecan Deluxe Candy (Europe) has invested heavily to help ice cream manufacturers introduce new flavours that are keeping this most popular of desserts so appealing to consumers, whether it comes in containers, on a stick, in old-fashioned tubs, the traditional cone or even as a cake.

Supplying an impressive European customer list of leading quick service restaurants and large numbers of well-known high street brands, Pecan Deluxe is renowned for producing innovative ingredients, tailored specifically for different tastes, which can add value and indulgence to any ice cream of soft serve product.

Inspired by different flavours and textures from all over the world, Pecan Deluxe has taken bold concepts such as American cookie dough and pie chips, plus the increasingly popular soft extrusion products, which offer soft textures at low temperatures and great flavour release.

The UK-based operation of the family-owned Dallas business has recently invested over £200,000 on new equipment and additional space at its manufacturing facility in Sherburn-In-Elmet, near Leeds, as a direct response to the increasing demand for the company's indulgent food inclusions for ice cream and other sectors such as bakery, confectionery and beverages.

This added capacity will also provide the company with capabilities for further new product development for the ice-cream sector and reinforce its position at the forefront of a highly competitive European inclusions market.

Pecan Deluxe first made its mark in Europe with its authentic praline pecans, which were produced using artisan methods of sugar coating pecan nuts in large copper pans. The types of praline that are now created include almonds, hazelnuts, coconut, and cashew nuts, for applications such as ice cream sprinkles and nut clusters.

Developing new product concepts in keeping with different trends and tailoring flavours to match European palates have been key to the success of expanding the global popularity of Pecan Deluxe's American favourites like its authentic tasting, gooey chocolate brownie inclusions.

The company now has a product portfolio of over 250 inclusions and plans to continue upgrading and expanding to offer customers more choice, more innovation and an all-round tailored service.

Pecan Deluxe's UK commercial director, Graham Kingston, said: "Ice cream is considered a tasty and indulgent snack and we are helping dessert manufacturers across Europe make this

most popular of treats even more attractive to consumers with our range of fantastic inclusions.

"We are continuing to invest in our facilities and have exciting plans to expand our product portfolio. We believe that investing through these difficult economic times will ensure that we are able to remain competitive."


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