PureCircle reaches new stevia leaf milestone on path to supply chain globalization
26 July 2012 | News | Source: PureCircle USA Inc.
Several recent commercial scale shipments of stevia leaf have marked successful stevia cultivation and sourcing
operations for PureCircle in Paraguay, Kenya and the United States. PureCircle's continuous investment and
commitment to these regions over the past several years strategically diversifies their supply base as stevia use
broadens globally. The commercialization of stevia in these regions is an important step toward PureCircle's
future model of localizing their supply chain to service major markets.
PureCircle's developments in Kenya, Paraguay and the United States add to the company's global leaf supply.
Stevia is native to Paraguay, where PureCircle's South American subsidiary began commercial-scale leaf
shipments to PureCircle extraction facilities in early January 2012 and has continued to ship regularly since then.
New developments in the region include trials with mechanized harvesting technology to improve harvesting
efficiency for farmers and the recycling of stevia biomass into organic fertilizer for stevia fields. PureCircle has
partnered with Paraguayan farmers to plant over 36 million seedlings to date.
Kenya has ideal growing conditions for proprietary varieties of PureCircle stevia and PureCircle's wholly-owned
subsidiary operation will serve as a future hub to supply Europe, Middle East and African markets. PureCircle
Kenya is also making positive social impacts. PureCircle has invested nearly one million dollars in microfinancing
for farmers, and commercial operations now provide employment and steady income to over 2200 independent
farmers. In the US, PureCircle is focused on progressing stevia agricultural knowledge and improving processes
in mass scale farming techniques for stevia cultivation. PureCircle believes that progressing localized
production of stevia will be critical for its wide scale adoption and will improve the environmental footprint of
their stevia ingredients.
"The strategic growth of leaf development supports our long-term vision for a sustainable, consistent supply of
high quality stevia that can be scaled and localized to meet growing global market demand," explains Fernando
Chilavert, Managing Director, PureCircle South America, Ltd.
The long-term development of these regions has accelerated the implementation of PureCircle's leaf breeding
program, in which diverse varieties of stevia are being conventionally bred to best suit the growing regions
and improve the quality and yield of steviol glycosides, the sweet components extracted from the stevia leaf.
PureCircle asserts that the benefits of its global leaf development strategy also extend to its customers by
providing greater diversification and localization of stevia sourcing.
Jason Hecker, Global VP Marketing and Innovation, PureCircle, Ltd. adds, "Across global markets, we are seeing
steady growth in demand with larger brands launching with stevia. It is essential that they can count on a supply
chain with reliable, mass scale stevia supply. Our investment in strategic regions around the world has prepared
us with a global leaf supply that will rapidly scale over time with the needs of our growing customer base."