Tereos and PureCircle form JV in wake of EU stevia approval
15 November 2011 | News | Source: PureCircle USA Inc.
French sugar firm Tereos has formed a partnership with PureCircle to develop stevia products following the European Commission's approval of the plant-based sweetener.
The two companies today (15 November) announced a joint venture called Tereos PureCircle Solutions following Friday's announcement that the European Commission has approved the use of Stevia.
Stevia is widely-used in the Americas and will be cleared for use in the EU from December onwards.
In addition, Tereos PureCircle announced the launch of a new solution sweetener that combines stevia extracts with sugar to industrial customers for the development of calorie-reduced products.
Michel Laborde, the new director of Tereos PureCircle Solutions, said: "Tereos PureCircle Solutions is able to respond to new consumer trends for calorific reduction through natural products."
Agribusiness giant Cargill last week announced it has signed a distribution agreement with Azucarera in Spain to address the "strong consumer demand" for the sweetener in the country.