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UK: Mars drops ethnic cuisine brand PurAsia
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UK: Mars drops ethnic cuisine brand PurAsia
Mars, the US-based food giant, has dropped Asian cuisine brand PurAsia after little over a year on the UK market.
30 Oct 2009 by Article comment
RE: UK: Mars drops ethnic cuisine brand PurAsia
Not desperately surprised. It seemed like a funny launch at the time. Compare my comments (and those of my anonymous Martian friend) of July last year.
(I wish I could predict a rip-roaring success one day as well. Ho-hum...)
30 Oct 2009 by TheFoodAnalyst.com
