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US: Supervalu calls for private-label innovation
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US: Supervalu calls for private-label innovation
Supervalu is preparing to call on packaging suppliers to bring innovation to the private-label sector and form closer ties with retailers in order to improve private label products.
19 Aug 2009 by Article comment
RE: US: Supervalu calls for private-label innovation
It's so interesting to watch the slow erosion of the distinction between traditional brands and store branded products. Retailers are getting incredibly creative at encroaching on the typical means used by trad. brands to win and retain consumer attention. Especially if private labels take a lead in sustainability as they have done on the price dimension, it's likely the improving economy will not reverse the tide of shifts in market share. It seems like brands are going to get a lot more savvy about building sticky relationships with consumer in stores and online to defend their territory.
19 Aug 2009 by Christopher Fox
