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INSIGHT: General Mills eyes international cereal market
US-based cereal-to-yoghurt group General Mills has indicated that it sees a “significant” opportunity to grow its business by expanding its reach in the international cereals market.
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24 Sep 2009
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RE: INSIGHT: General Mills eyes international cereal market
Well, they've been more than "eyeing" the international cereal market. The CPW JV with Nestle has existed since 1989...
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24 Sep 2009
by TheFoodAnalyst.com
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RE: INSIGHT: General Mills eyes international cereal market
The piece talks about expansion internationally with cereals; it doesn't imply that it would be a brand new strategic direction for Gen Mills.
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24 Sep 2009
by
Dean Best, Editor
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