INSIGHT: General Mills eyes international cereal market
US-based cereal-to-yoghurt group General Mills has indicated that it sees a “significant” opportunity to grow its business by expanding its reach in the international cereals market.
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24 Sep 2009 by Article comment
RE: INSIGHT: General Mills eyes international cereal market
Well, they've been more than "eyeing" the international cereal market. The CPW JV with Nestle has existed since 1989...
24 Sep 2009 by TheFoodAnalyst.com
RE: INSIGHT: General Mills eyes international cereal market
The piece talks about expansion internationally with cereals; it doesn't imply that it would be a brand new strategic direction for Gen Mills.
24 Sep 2009 by Dean Best, Editor
