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AUS: Shopper anger prompts fresh Vegemite name change
A consumer backlash against the renaming of Vegemite, a spread synonymous with Australia, has led brand-owner Kraft Foods to change the product's name for a second time.
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8 Oct 2009
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RE: AUS: Shopper anger prompts fresh Vegemite name change
...and now they've picked a name trademarked to Pizza Hut and used for one of their pizza products! Can Kraft redeem themselves from this king size blunder?
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8 Oct 2009
by Sweetie
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RE: AUS: Shopper anger prompts fresh Vegemite name change
The answer to Sweetie's question is 'probably not'.
It does rather display a cavalier approach to traditional brands. Imagine what they would do to Cadbury's iconic brands if ever they were able to buy that business. Makes me want to don a gorilla suit and bash some drums!!
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9 Oct 2009
by
TheFoodAnalyst.com
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