Thread
Cadbury, currently under siege from a Kraft takeover bid, is gearing up to deliver one of the most crucial interim management statements in the company's history this week.
It would be a very sad world indeed if the fate of a company rested upon one set of quarterly numbers!
Personally, I doubt whether investors will pay that much attention as far as the Kraft offer is concerned. Despite the market's reputation for short-term thinking, I sense that longer-term thought processes are at play here... Thank goodness!!
