Arla eyes emerging markets
With the end to EU dairy quotas in 2015, Arla Foods is likely to face an oversupply of raw milk. In a bid to preempt the problems that this would entail, the dairy cooperative has outlined plans of how to grow its business in emerging markets. However, in an increasingly crowded space, this could be easier said that done.
Growing competition for space in key emerging markets appears to have convinced Arla Foods that it needs to act now if it is to secure a market for its milk supplies beyond 2015.
Arla Foods has told just-food its new strategic plan calls for it to double the proportion of dairy sales derived from emerging markets by 2017.
Arla Foods has said it aims to double ingredients sales in the next five years as part of a new business strategy designed to increase the dairy co-operative's presence in emerging markets.
- Premier Foods CEO expects UK supermarket rebound
- Why Post is increasing its exposure to cereal
- Briefing: The risks and rewards of e-tail in China
- Unilever must "speed" response to consumer trends
- just-food's pick: Natural Products Expo top 10
- Post Holdings strikes deal to acquire MOM Brands
- Hershey to acquire meat jerky firm Krave
- Up & Go breakfast drinks set for UK launch
- Crisp maker Sibell acquires Spain's Celigueta
- Hershey linked to takeover of jerky maker Krave
- 10 Key Trends in Food, Health and Nutrition 2015
- The Sugar Backlash and its Effects on Global Consumer Markets
- Unilever - Strategy and SWOT Report
- The Future of Retailing in the UK to 2017
- Global Consumer Trend Framework: Understanding Attitudes and Behaviors that Influence Global Consumption Habits