Arla eyes emerging markets
With the end to EU dairy quotas in 2015, Arla Foods is likely to face an oversupply of raw milk. In a bid to preempt the problems that this would entail, the dairy cooperative has outlined plans of how to grow its business in emerging markets. However, in an increasingly crowded space, this could be easier said that done.
Growing competition for space in key emerging markets appears to have convinced Arla Foods that it needs to act now if it is to secure a market for its milk supplies beyond 2015.
Arla Foods has told just-food its new strategic plan calls for it to double the proportion of dairy sales derived from emerging markets by 2017.
Arla Foods has said it aims to double ingredients sales in the next five years as part of a new business strategy designed to increase the dairy co-operative's presence in emerging markets.
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