Brand focus, M&A key to Hershey strategy
The US confectionery giant has said it will focus on five "core" brands and put more importance on M&A to drive growth.
US confectionery giant Hershey has said acquisitions will be a priority for the company as it looks to expand in North America and developing economies.
US confectionery giant Hershey has set new long-term growth targets and outlined a five-year plan to expand its five core brands, including Reese's peanut butter cups and Hershey's Kisses.
US confectionery giant Hershey has insisted that India remains a "key focus market" amid local reports that it is close to ending its five-year partnership deal with Godrej Group.
Hershey raised its 2012 earnings forecast today (24 April) as it revealed continued investment in its core brands and price increases helped to boost first-quarter earnings.
US confectioner Hershey is set to expand its brand portfolio by acquiring Canadian-based confectionery firm Brookside Foods.
US confectioner Hershey has said it could reach its target of generating US$1bn of sales outside its domestic market earlier than planned.
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