Brand focus, M&A key to Hershey strategy

Brand focus, M&A key to Hershey strategy

The US confectionery giant has said it will focus on five "core" brands and put more importance on M&A to drive growth.

US: Hershey makes M&A priority

26 June 2012

US confectionery giant Hershey has said acquisitions will be a priority for the company as it looks to expand in North America and developing economies.

US: Hershey outlines five-year brand strategy, sets long-term growth targets

25 June 2012

US confectionery giant Hershey has set new long-term growth targets and outlined a five-year plan to expand its five core brands, including Reese's peanut butter cups and Hershey's Kisses.

INDIA: Hershey insists India "key" amid Godrej sale talk

19 June 2012

US confectionery giant Hershey has insisted that India remains a "key focus market" amid local reports that it is close to ending its five-year partnership deal with Godrej Group.

US: Hershey ups 2012 earnings forecast

24 April 2012

Hershey raised its 2012 earnings forecast today (24 April) as it revealed continued investment in its core brands and price increases helped to boost first-quarter earnings.

US: Hershey to buy Canadian candy firm Brookside Foods

9 December 2011

US confectioner Hershey is set to expand its brand portfolio by acquiring Canadian-based confectionery firm Brookside Foods.

On the money: Hershey could hit overseas goal early

28 October 2011

US confectioner Hershey has said it could reach its target of generating US$1bn of sales outside its domestic market earlier than planned.

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Brand focus, M&A key to Hershey strategy

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