Brands in spotlight as Morrisons reveals price cuts
With sales under pressure, in March the UK's number four grocer set out plans to invest GBP300m in its "proposition". Today (1 May) came details of where it has cut prices to try to lure back consumers.
Morrisons today (1 May) gave the first significant details on its plan, announced in March, to lower prices across the store in a bid to stem and revitalise the UK grocer's falling sales.
Morrisons management may be feeling the heat today (28 April) after a scathing attack on strategy from a former director made weekend headlines.
Morrisons has set out its bid to win back consumers and reignite sales - and the UK's fourth-largest grocer has insisted it could hold its own in an increasingly price-focused market.
UK grocer Morrisons plans to increase its investment in pricing in order to "strengthen" its competitive proposition.
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