Brands in spotlight as Morrisons reveals price cuts
With sales under pressure, in March the UK's number four grocer set out plans to invest GBP300m in its "proposition". Today (1 May) came details of where it has cut prices to try to lure back consumers.
Morrisons today (1 May) gave the first significant details on its plan, announced in March, to lower prices across the store in a bid to stem and revitalise the UK grocer's falling sales.
Morrisons management may be feeling the heat today (28 April) after a scathing attack on strategy from a former director made weekend headlines.
Morrisons has set out its bid to win back consumers and reignite sales - and the UK's fourth-largest grocer has insisted it could hold its own in an increasingly price-focused market.
UK grocer Morrisons plans to increase its investment in pricing in order to "strengthen" its competitive proposition.
- Why data is key to shopper satisfaction
- On the money: Spreads, ice cream top Unilever woes
- Interview: Premier sets sights overseas
- Short-termism decides Chiquita's future
- Sustainability Watch: Roberto Ciati, Barilla
- Glanbia chairman to step down
- General Mills to launch "Ancient Grains" Cheerios
- Hershey lowers FY sales, earnings forecasts
- Mondelez evaluating Oreo production in Morocco
- Hovis CEO Spooner leaves bread maker
- Supermarkets in China
- The Future of Retailing in the UK to 2017
- Pubs & Bars in the UK - Industry Market Research Report
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market
- Kerry Group plc - SWOT, Strategy and Corporate Finance Report