Category crunch: Brazil's biscuit market

PepsiCo has joined a fragmented market in which Nestle and Kraft Foods battle with local players like M. Dias Branco but the buoyant growth in recent years is showing signs of easing. How will Brazil's biscuit manufacturers look to drive growth and gain share?

Category crunch: Brazil's biscuit makers jostle as growth eases

5 December 2011

Biscuit sales in Brazil jumped by almost 40% between 2005 and 2010 but, in a fragmented market, competition has proven tough and there are signs that growth - while still healthy - is slowing. In just-food's latest Category crunch article, we look at how the industry's largest players are reacting.

Category crunch: Brazilian biscuit firms look to M&A, NPD to drive growth

6 December 2011

In part two of just-food's Category crunch on Brazil's biscuit sector, Paula Krizanovic argues that, with volumes slowing, acquisitions and product innovation will be key ways for local and multinational players to drive growth in a competitive market.