Earth Day inspires 'green' awareness
A number of environmentally-friendly initiatives and products have been unveiled by food companies in the lead up to Earth Day, which is marked today (22 April). But how strong is mainstream consumer interest in green issues? Ben Cooper examines the degree to which environmental concerns are shaping consumer motivation in the US food market.
Consumers look for personal benefits in green products
22 April 2009
A number of environmentally-friendly initiatives and products have been unveiled by food companies in the lead up to Earth Day, which is marked today (22 April). But how strong is mainstream consumer interest in green issues? Ben Cooper examines the degree to which environmental concerns are shaping consumer motivation in the US food market.
US: Mars to ‘upcycle’ product packaging
22 April 2009
US confectionery giant Mars has partnered with ‘upcycle’ firm TerraCycle to repurpose the company’s waste packaging into products.
US: Kroger pushes reusable bags
20 April 2009
US supermarket group Kroger has launched an online contest for consumers to design a reusable carrier bag in a bid to encourage shoppers to reduce the number of plastic bags used.
US: Giant implements ‘Earth Day’ campaign
20 April 2009
US retailer Giant Food has partnered with General Mills to promote the use of reusable bags for ‘Earth Day’.
US: PepsiCo plans "compostable" SunChips bag
16 April 2009
Frito-Lay, the PepsiCo snacks unit, has set out its stall to package its SunChips brand in a “fully compostable” bag by next year.
FINLAND: Consumers want more green info, says Raisio
16 April 2009
Raisio, the Finnish food group, today (16 April) insisted that consumer demand for more information on the environmental impact of the food they buy was behind the company’s move to add H2O labelling to a cereal product.
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