Fairtrade - an international brand
Buoyed by changing consumer values and increasing interest from major corporations, the Fairtrade movement has gathered pace in many European markets over recent years, and sales of Fairtrade foods, such as bananas, coffee and chocolate, have grown rapidly. Ben Cooper reports on a campaigning and, more crucially, a brand-marketing success story.
Fairtrade - from the church hall to the supermarket
4 March 2008
Buoyed by changing consumer values and increasing interest from major corporations, the Fairtrade movement has gathered pace in many European markets over recent years, and sales of Fairtrade foods, such as bananas, coffee and chocolate, have grown rapidly. Ben Cooper reports on a campaigning and, more crucially, a brand-marketing success story.
Fourteen Fairtrade facts
4 March 2008
Fairtrade is a growing movement and product category in more and more markets around the world but the phenomenon is a tricky one to categorise. With a little help from the Fairtrade Foundation, here are fourteen quick facts on Fairtrade to mark Fairtrade Fortnight.
UK: Fairtrade Foundation hits back at critics
26 February 2008
The Fairtrade Foundation has hit back at claims the label is leaving Third World farmers worse off and is not aiding economic development.
UK: Fairtrade leaving farmers “worse off” - think-tank
25 February 2008
Demand for Fairtrade products may be soaring in the UK but the scheme is leaving Third World farmers worse off and does not aid economic development, a UK think-tank has claimed.
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