Frozen food
While chilled processed food sales are booming, the European frozen food market barely grew in 2006. Maria Lindahl, analyst at Euromonitor International, believes brands must revamp the image of frozen food and shake off negative consumer perceptions if they are to wrest some of the initiative back from the chilled aisle.
European frozen food – out in the cold
30 November 2006
While chilled processed food sales are booming, the European frozen food market barely grew in 2006. Maria Lindahl, analyst at Euromonitor International, believes brands must revamp the image of frozen food and shake off negative consumer perceptions if they are to wrest some of the initiative back from the chilled aisle.
US: Frozen foods receive a promotional boost
7 November 2006
Two American industry associations have developed a joint program to grow and advance the frozen food category.
JAPAN: Frozen foods on the up and up
3 November 2006
As more women return to work to help with an expanding economy and turn increasingly to convenience foods, there has been a sharp increase in the demand for frozen foods in Japan, particularly for frozen vegetables.
AUSTRALIA: Choice says frozen veg more nutritious than fresh
8 August 2006
According to new research by Australian consumer rights group Choice magazine, frozen produce is often more nutritious than fresh due to the long periods for which fresh fruit can have been stored.
US: Frozen food growth driven by innovation
27 July 2006
Premium products are driving the growth of the frozen food category, which was valued at US$28bn in 2005.
US: Birds Eye cuts down non-branded frozen business
26 July 2006
Birds Eye Foods has announced that it will be exiting the vast majority of its non-branded frozen business over the next 12 to 18 months, and plans to sell five related production facilities.
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