just-food launches Promo Tracker

By: Dean Best

Promotions are a key weapon in a supplier's armoury - especially in times of economic turbulence and weak consumer spending. However, suppliers are coy about how they use promotions. In tandem with mySupermarket-Insights.co.uk, just-food's Promo Tracker seeks to shed more light on the UK's promotional landscape.

UK: Muller "most-promoted food brand" - the just-food promo tracker

25 May 2010

Yoghurt brand Muller was the most-promoted food brand in the UK in April, according to exclusive data seen by just-food.com.

The launch of the just-food Promo Tracker

25 May 2010

Suppliers are coy about how much or how often they use promotions to drive sales. So, in a bid to shed more light on the promotional landscape in the UK, just-food has teamed up with mySupermarket-Insights.co.uk to provide monthly data on which brands, which categories and which retailers have promoted most heavily in a certain month.

On the money: Sainsbury's food focus drives growth

13 May 2010

Sainsbury's has insisted that its focus on delivering high quality, good value food products remains “at the heart” of its ability to drive long-term growth at the business.

UK: Promotions propel Co-op, says Kantar

2 March 2010

Price cuts and promotions have made The Co-operative Group the fastest-growing retailer in the UK, according to the latest sales data from Kantar Worldpanel.