Just the Answer - Goodfella's pizza
The economic downturn in the UK has seen consumers shun eating out for eating in and pizza has benefited. Goodfella's, the best-selling frozen pizza brand, has undergone a major relaunch in a bid to stave off growing competition in the sector. In this month's Just the Answer, Dean Best speaks to Goodfella's senior brand manager David Wilson about the brand's bid to stay ahead of the pack.
Just the Answer - David Wilson, Goodfella's
25 September 2008
The economic downturn in the UK has seen consumers shun eating out for eating in and pizza has benefited. Goodfella's, the best-selling frozen pizza brand, has undergone a major relaunch in a bid to stave off growing competition in the sector. In this month's Just the Answer, Dean Best speaks to Goodfella's senior brand manager David Wilson about the brand's bid to stay ahead of the pack.
UK: Goodfella's pizza gets overhaul
19 September 2008
Northern Foods, the UK food group, has decided to relaunch Goodfella's pizza, one of the company's flagship brands.
UK: Dr. Oetker launches portion-controlled pizza
18 September 2008
Dr. Oetker has extended its Ristorante frozen pizza line with the addition of two smaller size pizzas.
UK: Schwan's top up toppings in pizza launch
10 September 2008
Schwan's is launching a range of crust-free Chicago Town pizzas in the UK after consumers demanded more toppings.
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