Marketing innovation

Retailers work hard to attract shoppers to their stores, but how well does marketing work once they are through the door? Tracking consumer behaviour inside supermarkets is vital if retailers and manufacturers are to exploit the full potential of their merchandising programmes. Katy Humphries & Catherine Sleep report on a new formula that gauges the effectiveness of in-store marketing.

New metric takes in-store marketing to a new level

28 September 2006

US: In-store marketing metric devised

28 September 2006

The In-Store Metrics Consortium, a collaboration of manufacturers and retailers led by the In-Store Marketing Institute, has devised a formula to measure the effectiveness of in-store marketing.

FRANCE: Carrefour introduces new technology

19 September 2006

French supermarket group Carrefour has introduced integrated loyalty and promotions technology developed by the Israeli-based IT firm Retalix in its 217 hypermarkets in France.

US: Study shows benefits of GDS

8 August 2006

A report published jointly by consultancy Accenture, the Food Marketing Institute (FMI), the Grocery Manufacturers Association (GMA), Wegmans Food Markets and technology group 1SYNC has shown that accurate global data synchronisation (GDS) brings potential benefits, including improved supply chain efficiency, cost savings and increased revenue, to consumer packaged goods and retail companies.

US: Brands favouring online marketing to attract kids

20 July 2006

The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also run branded websites to market to children online.