Multi-channel marketing
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just as consumers have increased choice of products available to them, so advertisers have increased choice of ways to promote those products. Bernice Hurst reports.
Follow the money into multi-channel marketing
4 December 2006
Putting the right ad in the right place to achieve maximum response has always been a challenge. Now, though, just as consumers have increased choice of products available to them, so advertisers have increased choice of ways to promote those products. Bernice Hurst reports.
Is Second Life a new opportunity for food marketers?
30 October 2006
A new world is waiting to be conquered by food manufacturers and retailers. Social networking websites such as Second Life and YouTube provide an unprecedented opportunity for companies to market their products and services to a consumer demographic that can be difficult to reach through tried and tested channels. Bernice Hurst investigates.
US: Brands favouring online marketing to attract kids
20 July 2006
The Kaiser Family Foundation has released a report saying that 85% of the top food brands using TV advertising also run branded websites to market to children online.
Food manufacturer web games discourage exercise
14 July 2006
Soaring child obesity rates are forcing food manufacturers to back away from TV advertising. So isn’t it a trifle absurd that so many of the big guns are investing heavily in websites where children sit in front of a computer screen playing games instead? Bernice Hurst suspects bad faith.
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