The growth of private label in the US

The recession has fuelled further growth in the already developing private-label sector of the US food market. But while the trend has helped to bolster the fortunes of supermarket chains, Ben Cooper writes, it has given branded food companies cause for concern.

Contrasting responses to US private-label growth

15 July 2009

The US private label food market – forecasts to 2013

6 July 2009

In keeping with many other parts of the world, the US has a steadily expanding market for private label foods. Although it has been slower to gain a foothold compared with European nations such as the UK, more US consumers are now turning towards private label foods in the face of the economic downturn. This new report from just-food examines the growing US market for private label foods and looks ahead to 2013 as to where the market will likely be heading. It provides a market overview with data covering the US retail food and drinks market by value (2003-2008) and private label's volume and share of value and volume over the same period. Also provided is sales value, % of market and % penetration of the major food sectors making up the US private label market. It then goes on to profile each of these 17 major sectors in turn.