The nostalgia trend - how will it evolve?
Life on Mars, Spandau Ballet, the Fiat 500 - it seems consumers of 2009 are bombarded almost daily with retro echoes from twenty and thirty years ago. But how do food retailers concretely tap into this nostalgia for a modern audience? Garnering empirical data for the trend is still at an embryonic stage and will become a crucial tool to maintain the trend once the recession ends. Using updated advertising and harking back to old-fashioned childhood reminisces are also key, but so is new media as
Nostalgia: as good as it was?
13 November 2009
Life on Mars, Spandau Ballet, the Fiat 500 - it seems consumers of 2009 are bombarded almost daily with retro echoes from twenty and thirty years ago. But how do food retailers concretely tap into this nostalgia for a modern audience? Garnering empirical data for the trend is still at an embryonic stage and will become a crucial tool to maintain the trend once the recession ends. Using updated advertising and harking back to old-fashioned childhood reminisces are also key, but so is new media as Simon Warburton reports.
US: ConAgra launches Parkay iPhone application
19 October 2009
US packaged food company ConAgra Foods has launched an iPhone application to promote its Parkay table spread.
INSIGHT: Premier puts brands first
15 October 2009
Premier Foods plc, the UK's largest food group, said today (15 October) that the company had reduced its focus on own-label production in favour of its brands.
UK: Consumers increasingly buying frozen – FDF
7 September 2009
UK consumers are increasing buying frozen food, the Food and Drink Federation's Frozen Food Group claimed today (7 September).
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