US food makers win concessions on kids marketing
US food manufacturers appear to have won the argument in the debate over the advertising of food to children. However, the threat of government intervention has prompted a revision of the way industry wanted to regulate itself.
In the spotlight: Industry in driving seat on US ad guidelines
13 October 2011
The food industry appears to have won the day in the debate over the marketing of food to children. However, Ben Cooper writes, while campaigners may be dismayed by the fact that mooted government voluntary guidelines, if they appear at all, will be far more lenient than once envisaged, the prospect of government intervention has at least prompted a revision of industry self-regulation.
US: Food makers wrestle back initiative on kids advertising
13 October 2011
The US food industry has won concessions on proposals to restrict advertising to children.
Focus: US food makers look to take control on kids marketing
21 July 2011
US food manufacturers have launched uniformed, voluntary guidelines for food and drink products marketed to children in a response to mooted government voluntary standards. Ben Cooper examines whether the industry move can forestall government action.
US: Industry draws up rules on food advertised to kids
15 July 2011
Food manufacturers including Nestle, Hershey and Kraft Foods have published their own uniform guidelines on the nutritional content of products advertised to US children.
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