What is the outlook for the low-FODMAP diet?
FODMAPs are sugars said to cause digestive issues and markets for foods low in the ingredients are growing, notably in North America and Australia. We look at developments so far.
FODMAPs are a group of carbohydrates that has been linked to digestive issues, including irritable bowel syndrome. A diet in low in FODMAPs is said to ease symptoms and there are signs of a market taking root in Australia, parts of Europe and North America. In the main, it is smaller firms that are marketing low-FODMAP foods but some of the major names in the industry, including Nordic business Fazer Group and, notably Nestle, are showing interest and have recently launched products. Simon Creasey looks at developments so far and weighs up the prospects for the fledgling category.
It was a university in Australia that developed the low-FODMAP diet just over a decade ago and it is that country that is in the vanguard of markets where the diet is taking off and where foods are being specifically launched to fit the regime. Simon Creasey analyses the development of the market for low-FODMAP foods in Australia and weighs up the prospects for the products.
Finland's Fazer Group has launched a "low-FODMAP" rye bread in its domestic market, targeting consumers with "sensitive stomachs".
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