Grupo Modelo at Times Square

24 February 2006| Source: Grupo Modelo

NEW YORK, February 24 /PRNewswire/ --

- Corona Beer Billboard Will Decorate the Square

- Another Symbol of Modelo's Success in the U.S.

Grupo Modelo -- the leading Mexican brewer, with three of the top ten highest selling imported brands in the U.S. -- today put up twin billboards of its starship brand Corona Extra in the center of world-renowned Times Square in New York City. This is the first time in the history of the square known for its spectacular ads that a Mexican brand will hold a place of honor.

(Photo: http://www.newscom.com/cgi-bin/prnh/20060223/NYTH191 )

The billboard will sit above 1600 Broadway on 48th Street and consists of two signs, each showing the famous image of the transparent Corona beer bottle with a lime wedged in its neck. At 92 feet high and 35 feet wide, the signs are among the largest in the square.

Jorge Siegrist, Vice President for Corporate Affairs and Communication for Grupo Modelo, stated that, "we are very proud to hold this privileged spot on Times Square. We are very grateful for the loyalty of our U.S. consumers and reiterate everyday our pledge to continuing to offer the highest quality Mexican beers all over the world. Our presence in New York City is a matter of great pride for us."

Over 80 years of hard work and commitment to excellence, Grupo Modelo has consolidated its presence in Mexico and all over the world based on the appeal of its brands, the high quality it provides and innovative marketing. Today Corona Extra is the number one imported beer in the U.S., Modelo Especial is the fourth and Corona light the eighth.

About Grupo Modelo

Modelo, founded in 1925, is leading brewer and beer distributor in Mexico, with 62.5% of the total (domestic and export) market share, as of December 31st, 2004. It has seven brewing plants in the country, with a total annual installed capacity of 52.0 million hectoliters. Currently, it brews and distributes 11 brands: Corona Extra, the number one Mexican beer sold in the world, Modelo Especial, Victoria, Pacifico, Negra Modelo and other regional brands. It exports five brands to 150 countries and is the exclusive importer of Anheuser-Busch's products in Mexico. Grupo Modelo trades in the Mexican Stock Exchange since 1994 with the ticker symbol GMODELOC.

Web site: http://www.gmodelo.com

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