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just-food uses its unrivalled access to the top industry executives to bring you interviews with the personalities shaping the news all year round.

Brands use real time conversations to engage consumersInterview: Keys to brand's success on Twitter #engagement #relevance #realtime

By: Katy Askew | 17 April 2014

With over 200m regular users worldwide tweeting more than 500m times each day, the potential on offer for brands to reach consumers via microblogging site Twitter is self-evident. To succeed on Twitter, brands need to become a relevant, informative and amusing part of an evolving two-way conversation. Katy Askew spoke to Twitter UK sales director Dara Nasr about how food manufacturers and retailers can insert themselves into the dialogue.

SainsburyInterview: Sainsbury's "redefining" convenient shopping

By: Katy Askew | 1 April 2014

The development of digital platforms has transformed how retailers interact with consumers in the UK. To Sainsbury's, the interaction between physical and digital platforms is key to delivering a full consumer experience. This requires a portfolio that spans the spectrum of formats, Kevin Barrett Sainsbury's director of space and formats, tells just-food.

McGrath said strategy "very much tied to our growth priorities"Sustainability Watch - Mondelez International

By: Ben Cooper | 31 March 2014

Phrases like ""low-hanging fruit" and "win-wins" have made the rhetoric around sustainability sound a little well-worn but Mondelez International's new drive on healthier snacks, sustainable sourcing and reducing its environmental impact has attracted Ben Cooper's attention. He interviewed Mondelez's Christine McGrath, the executive leading the strategy.

Strauss Group has built global dips business with PepsiCojust the answer - Strauss Group CFO Shahar Florence

By: Hannah Abdulla | 25 March 2014

Israel's Strauss Group is a food and beverage maker with interests in sectors from coffee and chocolate to dairy and dips. Coffee accounts for over half of Strauss's sales but the company has aspirations to grow its food business. Hannah Abdulla met Strauss CFO Shahar Florence to find out more.

FrieslandCampina CFO Kees GielenThe just-food interview part two: FrieslandCampina profitability ahead of schedule

By: Hannah Abdulla | 17 March 2014

FrieslandCampina had something of a challenging year in 2013. During the period, the group's European business proved a sticking point as a goodwill adjustment associated with economic turbulence in the region hit the bottom line. However, strip out one-time charges and CFO Kees Gielen insists the firm is on the right track. Speaking to Hannah Abdulla in part-two of the just-food interview, Gielen highlighted the underlying strength of the business.

Guylian wants to attract younger consumers with new productsConfectionery: Interview: Guylian eyes growth after flat 2013

By: Dean Best | 17 March 2014

Sales at upmarket chocolate maker Guylian were flat in 2013, with the Belgian group enjoying growth in the US and Europe but reporting a mixed performance in Asia. The company, part of South Korean conglomerate Lotte Corp., expects a challenging 2014 but is embarking on an NPD push to drive growth. Dean Best talks to export director Steven Candries.

FrieslandCampina CFO Kees GielenThe just-food interview part one: FrieslandCampina CFO Kees Gielen

By: Hannah Abdulla | 13 March 2014

2013 was favourable for FrieslandCampina as the Dutch dairy giant posted good underlying profit growth and sales. However, the company booked a EUR200m goodwill adjustment to make up for losses suffered as a result of the ongoing economic crisis in Europe, which hit its bottom line. While pleased with some movement forward, CFO Kees Gielen could not help but feel slightly anxious about the upcoming financial year, which he discussed in an exclusive interview with just-food's Hannah Abdulla.

Yves Manghardt CEO of Nestle Middle East says he expects revenues to his $6bn by 2020 in the regionInterview: GULFOOD 2014: Nestle eyes tripling of Middle East sales

By: Hannah Abdulla | 11 March 2014

A young market which promises room to grow is a key attraction for multinationals in the Middle East, the head of Nestle's Middle East operations told just-food at the Gulfood trade expo in Dubai.

Arla focused on growth The just-food interview part two: Arla's growth market strategy unfolds

By: Katy Askew | 3 March 2014

Arla Foods is stepping up the pace of its investment programme in high-growth emerging markets. The company is capitalising on booming demand in areas such as Asia, Russia and the Middle East and Africa. Given the slow-to-no growth environment in European dairy the investment case behind Arla's decision to look further afield is clear. But what impact will this have on the group's margins? We caught up with CFO Frederik Lotz to find out more.

Mondelez EEMEA vice president and area director Vishal TikkuInterview: GULFOOD 2014: Mondelez's Middle East snacks ambitions

By: Hannah Abdulla | 28 February 2014

They may be growing quickly but the Middle East's snacks and confectionery sectors present a challenge for companies looking to grow their share of sales. Vishal Tikku, vice president and area director for Mondelez International in the region, spoke to Hannah Abdulla at the Gulfood 2014 exhibition in Dubai about Mondelez's ambitions in the region.

The just-food interview part one - Patrick Coveney, Greencore

By: Michelle Russell | 22 November 2013

The just-food interview part two - Patrick Coveney, Greencore

By: Michelle Russell | 22 November 2013

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