For all the positive publicity around dairy exports, the UK dairy sector is facing some significant challenges. The domestic market is dominated by low-value own label liquid milk sales, while underinvestment means that UK producers and manufacturers operate at a competitive disadvantage to their European peers. However, Arla Foods plans to tackle these issues head-on. Arla UK vice president of marketing Ash Amirahmadi spoke to just-food on the group's plans to ramp up investment in the UK, including the launch of a new liquid milk brand.