just the answer: Barry Callebaut marketing director for Western Europe, Sofie De Lathouwer
By Michelle Russell | 31 January 2013
Since selling its consumer units over the last few years, business-to-business chocolate maker Barry Callebaut has been treading a new path focused on its "core" business with industrial and artisanal customers. Michelle Russell caught up with Barry Callebaut marketing director for Western Europe, Sofie De Lathouwer at this year's ISM confectionery show in Cologne to find out more about its strategy for growth.
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Since selling its consumer units over the last few years, business-to-business chocolate maker Barry Callebaut has been treading a new path focused on its "core" business with industrial and artisanal customers. Michelle Russell caught up with Barry Callebaut marketing director for Western Europe, Sofie De Lathouwer at this year's ISM confectionery show in Cologne to find out more about its strategy for growth.
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