just the answer: Birds Eye UK Margaret Jobling
European frozen food maker Iglo Group, the owner of brands like Birds Eye, is working to change the way people think about frozen food in a bid to double its size by 2020. The strategy, which was announced last year, puts innovation and a "new approach" to marketing front and centre. Katy Askew spoke to Birds Eye UK marketing director Margaret Jobling to find out more.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-food gives you the widest food market coverage.
Paid just-food members have unlimited access to all our exclusive content - including 14 years of archives.
I am so confident you will love complete access to our content that today I can offer you 30 days access for $1.
It’s our best ever membership offer – just for you.
Dean Best, editor of just-food
- Why data is key to shopper satisfaction
- Interview: Premier sets sights overseas
- On the money: Spreads, ice cream top Unilever woes
- Sustainability Watch: Roberto Ciati, Barilla
- Short-termism decides Chiquita's future
- Hovis CEO Spooner leaves bread maker
- Glanbia chairman to step down
- General Mills to launch "Ancient Grains" Cheerios
- Kellogg earnings beat forecast but sales pressured
- Hershey lowers FY sales, earnings forecasts
- The Future of Retailing in the UK to 2017
- Supermarkets in China
- Pubs & Bars in the UK - Industry Market Research Report
- Consumer Trends Analysis: Understanding Consumer Trends and Drivers of Behavior in the Chinese Confectionery Food Market
- Kerry Group plc - SWOT, Strategy and Corporate Finance Report