Family-owned Bright People Foods, the manufacturer of the Dr. McDougall's brand, is entering the instant noodle category with the launch of a new brand, Mike's Might Good Craft Ramen. The business wants to use its expertise in quality organic production to bring a premium offering to the instant noodle category in the US. Katy Askew spoke to Carolyn Vinnicombe, head of sales and member of the founding family at Bright People, to discover more about the group's ambitions.