UK cheese maker Cricketer Farm supplies the country's major retailers with low-fat cheese, a category growing amid the rising consumer interest in health. However, in the last 18 months, the business has added a new brand - Cheeky Cow - to its portfolio, with half the fat of mature cheddar. MD Greg Parsons talks to Dean Best about the brand's early performance, the competition and how there are plans for "evolution" in 2015.