Through the sale of its French spreads business, Dairy Crest has worked itself into a position where it has cash to invest in the business. As we heard in part one of this two part interview, CEO Mark Allen is working to reduce the group's cost base and move its product mix up the value chain. But equally important is Dairy Crest's drive to get the top line moving. Katy Askew caught up with Allen to find out how the chief executive plans to achieve this.