US firm Farmhouse Culture produces what - at first glance - might sound like a traditional product: fermented or pickled vegetables. But, in re-imagining the production method, first developed primarily as a preservation technique, Farmhouse Culture - which has recently secured investment from General Mills - has updated the concept in a way that is proving appealing to US consumers. Katy Askew spoke to Farmhouse Culture director of marketing Marc McCullagh to find out more.