When the UK government published its long-awaited plan to tackle childhood obesity in August, the Food and Drink Federation, which represents UK food manufacturers, seemed less than impressed, criticising the decision to go ahead with the soft drinks levy as "a disappointing diversion" from effective measures and the plan's sugar reduction targets as "flawed". However, in an interview with just-food, FDF director general Ian Wright struck a more positive note, describing the government's response to the obesity crisis as "relatively well modulated".