Greenyard Foods' uses broad church to target healthy eating trends
Greenyard Foods is the fresh, canned and frozen vegetable group that was created through the merger of Greenyard, Univeg and Peatinvest earlier this year. The deal formed a vegetable processing behemoth with a global footprint and annual sales of EUR3.7bn (US$4.05bn). While the integration of the business is still a work in progress, the company is confident that it can leverage growing vegetable consumption needs through its extended portfolio. Katy Askew caught up with Hans Luts, managing director of the group's Pinguin frozen business, to find out more.
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