Interview: ISM: Guylian adapting strategy to compete in declining UK market

By Michelle Russell | 30 January 2013

Belgian confectioner Guylian has admitted to seeing a decline in overall confectionery sales in the UK, a key market for the company. Michelle Russell caught up with Mieke Callebaut, marketing and sales director for Guylian Europe and the US at the ISM confectionery exhibition in Cologne to find out what the company is doing to overcome this challenge and where its focus is for the future.

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Belgian confectioner Guylian has admitted to seeing a decline in overall confectionery sales in the UK, a key market for the company. Michelle Russell caught up with Mieke Callebaut, marketing and sales director for Guylian Europe and the US at the ISM confectionery exhibition in Cologne to find out what the company is doing to overcome this challenge and where its focus is for the future.

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