How American Halal Co. is riding the ethical wave
US frozen entree-to-broth maker American Halal Co. recently made its first acquisition, snapping up local lentil snacks business Mediterranean Snacks. The firm is hoping to deliver around US$$30m in sales for fiscal '15, and in the next three-to-five years, CEO Adnan Durrani is eyeing sales of between $70-100m. Here he talks to Hannah Abdulla about how the company's focus on antibiotic-free, non-GMO and organic foods will win points with the millennial consumer and help achieve that goal.
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