just the answer – Anne Berlack, IRI
By: Ben Cooper | 31 March 2009
Publication of the annual IRI New Product Pacesetters Report is an eagerly-awaited event in the US food sector, the report being viewed as a useful barometer of the state of the market and current trends. Ben Cooper spoke with IRI consumer and shopper insights practice executive vice president Anne Berlack about this year's findings and particularly the impact of the recession on new product development and consumer behaviour.
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Publication of the annual IRI New Product Pacesetters Report is an eagerly-awaited event in the US food sector, the report being viewed as a useful barometer of the state of the market and current trends. Ben Cooper spoke with IRI consumer and shopper insights practice executive vice president Anne Berlack about this year's findings and particularly the impact of the recession on new product development and consumer behaviour.
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